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	<title>Selfish Giving@halloweentown09 | Cause marketing for nonprofits</title>
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		<title>Halloween Town &#8217;09 by the Numbers</title>
		<link>http://selfishgiving.com/cause-marketing-in-action/halloween-town-09-by-the-numbers</link>
		<comments>http://selfishgiving.com/cause-marketing-in-action/halloween-town-09-by-the-numbers#comments</comments>
		<pubDate>Wed, 28 Oct 2009 18:22:19 +0000</pubDate>
		<dc:creator>Joe Waters</dc:creator>
				<category><![CDATA[Capplause]]></category>
		<category><![CDATA[Cause Marketer's Journal]]></category>
		<category><![CDATA[Cause Marketing In Action]]></category>
		<category><![CDATA[@halloweentown09]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[halloween town]]></category>
		<category><![CDATA[iparty]]></category>

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		<description><![CDATA[Halloween Town was great last weekend! Here&#8217;s a quick summary of the event &#8220;by the numbers.&#8221; To compare them to last year&#8217;s results, click here. We&#8217;ll have the results on money in November when the rest of the pinup money comes in. @ashleyzolenski is also working on a social media wrap-up that I think you&#8217;ll...]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1803" title="kiss photo" src="http://selfishgiving.com/secure/wp-content/uploads/2009/10/kiss-photo-300x231.jpg" alt="kiss photo" width="300" height="231" /><a href="http://www.halloweentownboston.com">Halloween Town</a> was great last weekend! Here&#8217;s a quick summary of the event &#8220;by the numbers.&#8221; To compare them to last year&#8217;s results, click <a href="http://selfishgiving.com/cause-marketing-in-action/halloween-town-by-the-numbers">here</a>.</p>
<p>We&#8217;ll have the results on money in November when the rest of the <a href="http://selfishgiving.com/cause-marketers-journal/countdown-to-halloween-town-pinups-to-the-people">pinup</a> money comes in.</p>
<p><a href="http://twitter.com/ashleyzolenski">@ashleyzolenski</a> is also working on a social media wrap-up that I think you&#8217;ll find informative.</p>
<p>To see a few pictures I snapped at the event, go <a href="http://joewaters.posterous.com/tag/halloweentown">here</a>. For video, <a href="http://12seconds.tv/channel/joewaters">here</a>. More will follow!</p>
<p>Now the results of the big show!</p>
<p><strong>1250</strong> volunteers</p>
<p><strong>8,000</strong> cases of candy given away (how many cavities created no one knows!)</p>
<p><strong>75,000</strong> square feet of decorations, sets, activities, lighting, staging</p>
<p><strong>35</strong> acts performed on 4 stages, including 6 by our lead act <a href="http://www.danzanes.com/pages/news.php">Dan Zanes</a></p>
<p><strong>14,000</strong> attendees over two days</p>
<p><strong>100,000</strong> prizes distributed</p>
<p><strong>3,300</strong> free tickets distributed to organizations that serve poor families</p>
<p><strong>38</strong> corporate sponsors</p>
<p><strong>3,000</strong> pumpkins decorated</p>
<p><strong>144,500</strong> <a href="http://selfishgiving.com/cause-marketers-journal/countdown-to-halloween-town-pinups-to-the-people">pinups</a> printed</p>
<p><strong>3,800</strong> light sticks, balloons, trick-or-treat bags sold</p>
<p><strong>1 in 5</strong> tickets was sold online</p>
<p><strong>1</strong> alligator (in the petting zoo!)</p>
<p>Despite a challenging economy, this year&#8217;s event was a great success! We really appreciate every one&#8217;s support.</p>
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