iparty | Cause marketing for nonprofits

Tag Archive: iparty

Cause Marketing “Meal Deals” Program Raises $87k

Written on August 25, 2010 in Cause Marketer's Journal

The numbers are in from our new “Meal Deals” cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success.

The program raised $87,000.

Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the “Meal Deals” program here.

We’re excited this program had a great finish, and we’re already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing. Hope to see you there.

Tags: 6fcm, iparty, meal deals, ocean state job lots, phantom gourmet, pinups, qr code, six figure cause

Cause Marketing ‘Meal Deals’ Feed Sick Kids

Written on June 28, 2010 in Cause Marketer's Journal

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Our newest cause marketing program is Phantom Gourmet Meal Deals. It teams up a popular Boston TV and radio show with two of our best cause marketing partners, iParty and Ocean State Job Lots.

Here are the highlights.

The program starts this week! At least at iParty stores. It will begin at OSJL stores in July. Both programs will run for two to four weeks. Proceeds support our Food Pantry, which last year fed 75,000 people.

This is our first coupon book. It was surprisingly economical, especially compared to a die-cut pinup with coupons. The coupon book will sell for a buck and includes lots of valuable coupons from area restaurants and businesses.

We broke an old rule. We produced register signs. If you’ve been through the Six Figure Cause Marketing program you know that signs, posters, pins–not to mention belt buckles, hats and temporary tattoos–are just props for cashiers to hide behind so they don’t have to ask the all important question: “Would you like to donate a dollar to help _________?” However, we printed register signs at the request of Phantom Gourmet, who was confident they would further promote the campaign. We felt the signs presented little risk of undermining the program as these two seasoned partners wouldn’t use them as a crutch.

Phantom Gourmet added some great value to the program. Phantom Gourmet is a hit TV and radio franchise here in Boston. They will promote the “Meal Deals” program and our partners on their various media properties. This keeps our partners happy and PG welcomes the added exposure they get in iParty and Ocean State Job Lot stores.

If you live in New England be on the lookout for “Meal Deals” at iParty and Ocean State Job Lot stores!

Tags: cause marketing, iparty, ocean state job lots, phantom gourmet, Six Figure Cause Marketing

Hospital Corporate Development Summit

Written on June 2, 2010 in Hospital Cause Marketing

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Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I had a great time and it was fun to meet you all.

I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. My blog is a great way to stay in touch with me. Subscribe to my newsletter, my RSS feed, friend me on Facebook, follow me on Twitter, etc. These are all on the sidebar to your right.

As promised I’ve included my slides in this post, but I also wanted to link you to a few posts that might be helpful to you.

In the area of cause marketing, check out my post 8 Reasons the Doctor Recommends Cause Marketing for Hospitals.

I talked a lot about pinups and point-of-sale programs in my presentation. For a primer on the subject, read this post.

iParty and Ocean State Job Lots are two of the key companies we’ve worked with for the past six years. I think you’ll enjoy this post on OSJL and this one on iParty. Great companies. I hope each of you find companies just like them.

I’ve written a whole series of posts on Selling Local Sponsorships for Nonprofits. They’re all right here! Read them from the bottom up.

There is a ton of info on my blog about Halloween Town. You just have to search on the term. Also, check out the official Halloween Town website.

You can find most of my articles on cause marketing and social media here.

For more information on enrolling in the next session of Six Figure Cause Marketing, which begins June 10th, read this post.

Let’s stay connected!

Tags: cause marketing, halloween town boston, hospcorpdev, hospital corporate development, iparty, ocean state job lot