Tag Archive: iparty

Hospital Corporate Development Summit

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I had a great time and it was fun to meet you all.

I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. My blog is a great way to stay in touch with me. Subscribe to my newsletter, my RSS feed, friend me on Facebook, follow me on Twitter, etc. These are all on the sidebar to your right.

As promised I’ve included my slides in this post, but I also wanted to link you to a few posts that might be helpful to you.

In the area of cause marketing, check out my post 8 Reasons the Doctor Recommends Cause Marketing for Hospitals.

I talked a lot about pinups and point-of-sale programs in my presentation. For a primer on the subject, read this post.

iParty and Ocean State Job Lots are two of the key companies we’ve worked with for the past six years. I think you’ll enjoy this post on OSJL and this one on iParty. Great companies. I hope each of you find companies just like them.

I’ve written a whole series of posts on Selling Local Sponsorships for Nonprofits. They’re all right here! Read them from the bottom up.

There is a ton of info on my blog about Halloween Town. You just have to search on the term. Also, check out the official Halloween Town website.

You can find most of my articles on cause marketing and social media here.

For more information on enrolling in the next session of Six Figure Cause Marketing, which begins June 10th, read this post.

Let’s stay connected!

 

Store Manager Shares Key to Cause Marketing Success

Did you get that? It’s all about the ask at the register. The more people your cashiers ask, the more pinups you’ll sell, the more money you’ll raise. It seems simple, but motivating cashiers to ask everyone they meet can be challenging. We cover it at length in the Six Figure Cause Marketing program.

A great team and asking every customer to support the cause is how this iParty store in Quincy, Massachusetts raised more money than any other ($2,800 to be exact). This year’s campaign, which also included restaurants from Fuddruckers New England, raised $42,500, almost 20 percent more than last year!

Thanks to our roving reporter on our team, Joanna MacDonald, for swinging by iParty on her way home from work. It wasn’t a wasted trip, as she needed to replenish the the office’s supply of whoopie cushions and wax mustaches!

Boston Bruins Use Pinups to Score Again for Kids with HIV

The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. This program was a great success last year, raising $45,000. You can read all about it here.

The B’s have been a great partner, as have iParty and Fuddruckers. While this year hasn’t proven to be the dominating season last year was for the Boston Bruins, the team is still first in the hearts of all the kids, parents and staff involved with The SPARK Center.

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