Tag Archive: john haydon

Better Cause Marketing with Facebook Places

If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook, has just rolled out Places.

All you need to get started with Places is a Facebook account, which like 500,000 million people out there you probably already have, and an iPhone.

I like Aaron Strout’s point that Place was made for the masses, not the early-adopter geeks who jumped on to Foursquare, Gowally and Whrrl. So it’s very easy to use.

However, there are some things you should know.

Watch this video from Facebook. “Why Check-in”

Safety-first. Do you want the whole world to know where you are? It’s a good question because on Facebook there is no opt-in to Places. All your “friends” will know where you are, unless you tell Facebook otherwise.

Check out Beth Kanter’s post on privacy concerns and, if you’re in the Witness Protection Program, how to disable Places.

For a squeamish tale on the downside of Places read How to Almost Sabotage a Dinner Party with Facebook Places.

Places will be a good thing. For both businesses and nonprofits. Check out this post from Duct Tape Marketing on why Places is kind of big deal.

Claim your nonprofit. Whenever someone check-ins to a location or adds a new one to Facebook places, it creates a page for that business or nonprofit that can then be claimed. Not just anyone can claim a page. You have to submit the right paperwork to Facebook for approval. Here are some details.

Follow the guru. I’ve written a lot on location-based services, but the person to follow and learn from on Facebook Places is John Haydon. He’s the expert on how nonprofits can best leverage Facebook for fun and profit. His site is sure to have the latest and greatest info on Places.

What questions do you have about Facebook Places? How do you plan to use it for fundraising?

A New Look for Selfishgiving.com

Cause marketing news, advice and commentary just got better (looking). Welcome to the new and improved Selfishgiving.com!

Late last year I started thinking of refreshing my blog with a new look that I could extend to all my other social media platforms and offline activities. A lot had happened since the last redesign two years earlier!

At first I only thought about changing the look of my blog, but John Haydon was writing some great posts on how Headway Themes could enhance your blog. That’s when I came into contact with Grant Griffiths, who kindly gave up a couple hours of his time to talk about my business goals for Selfish Giving and how Headway Themes might help.

After talking to Grant and John, I was sold on the benefits of Headway Themes.

The next step was to find a designer who could take Selfish Giving in a new direction. Grant brought a talented woman to my attention, Mikhaela Craig. Mikhaela came up with some great designs, and while I ultimately chose a look that had a lot of similarities to my previous design, it was for no lack of options.

Mikhaela also came up with the Selfish Giving crest you see to the right. I love it. It’s something I can use on business cards, slides and proposals that isn’t clunky like a wide banner image.

In addition to my blog, Mikhaela also redesigned my Twitter page, email newsletter, Six Figure Cause Marketing landing page (which I’m still tweaking) and Posterous blog.

I highly recommend Mikhaela if you have an upcoming design project. She’s professional, twitterific (and active on Twitter too!), dedicated and very, very patient.

With my new Headway Theme and design in hand, it was time for John Haydon to put the two together. John did a great job, and you’ll never know how much work it was for him to get the devil’s tale on “Selfish” to hang just right!

The best thing about John is that he treats my blog like his own. He makes tweaks to it when I haven’t asked him to or expect it (like the Wibiya navigation bar at the bottom of my blog, which I think is just great). He’s making my blog better like he tries to do with his own every day.

You don’t need to be too familiar with my blog or tweets to know that John and I are good friends. We live just a couple miles from each other outside Boston and our kids play together.

But in this instance John treated me so much better than a friend. He treated me like a client. Now that’s a true friend.

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