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In this episode of CauseTalk Radio, Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures.
- I’m bullish on Boston’s online content service Swoop and explain how it might be used for cause marketing.
- Pinterest is social media’s golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
- Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for the new Dr. Seuss movie, The Lorax, environmentalists are crying foul. Hear all this and more in today’s episode!
I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.
Online Cause Marketing
Is ‘Hovering’ the Future of Online Cause Marketing (Joe’s Post on Swoop)
InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.)
eBay Giving Works (CMF Golden Halo Award Winners)
More on Pinterest
Joe’s Chat on Pinterest – Philanthropy.com
Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with licensing from an attorney – thanks, Laura Gonzo!)
Cause Marketing in Major Motion Pictures
Feeding America/The Help (DVD Launch)
Read Across America Tour – Driven By Mazda (Cause Update Post on Mazda’s ‘The Lorax’ cause marketing campaign)
The Lorax Cannot, Will Not, Truffula Tree-Certify Your Brand (BrandChannel)
Actor Tyler Perry Announces ‘Good Deeds: Great Needs’ (via Good Scout)
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Social media consultant and Pinterest Superuser Noland Hoshino joins Megan and me to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to.
Listen NOW!
We’ve yet to see any active cause marketing campaigns on Pinterest but Megan, me and Noland pontificate on ways cause marketers could use this medium for good. Noland shares which brands are using Pinterest well and who’s missing the Pinterest boat. Stay tuned to discover Noland’s “6 foot” rule.
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Mentioned Links:
Pinterest Drives More Referral Traffic Than GooglePlus, YouTube and LinkedIn Combined
12 ways to use Pinterest for your nonprofit
What NOT to Pin on Pinterest
Pinterest: A Tool To Curate Relevant Visual Content for Your Audience
Why and How Nonprofits Should Use Pinterest
And the Winner Is: Pinterest for Cause Marketing
Beth Kanter’s PinBoard, “Komen Can Kiss My Mammogram”
Joe’s Presentation on Pinterest for Nonprofits with Chronicle of Philanthropy
On Pinterest:
Joe
Noland
Megan
Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help.
We loved so many of the boards I decided to hand out three awards. First place gets the $250 DonorsChoose.org gift card. Second place a $100 gift card. Third place a $50 gift card.
First Place
I loved this board by Anne Spires DeLong. The pictures are wonderful and it’s clear that she loves dogs, pets and animal adoption.
Second Place
This is a great board from Jessica Stanford. Jessica’s board especially spoke to my wife with its interesting and cute pictures. We both loved all the causes that are represented on it.
Third Place
I thought Kathy Hernandez had a clever idea for her board. She pinned pictures of people that share her last name of Hernandez that she supports through Kiva. Talk about put a human face to giving. What a great use of Pinterest!
Congratulations to all the winners and everyone who participated.
Anne, Jessica and Kathy: You can contact me at joe@selfishgiving.com to receive your DonorsChoose.org gift cards!
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