pinups | Cause marketing for nonprofits

Cause Marketing “Meal Deals” Program Raises $87k

Written on August 25, 2010 in Cause Marketer's Journal

The numbers are in from our new “Meal Deals” cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success.

The program raised $87,000.

Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the “Meal Deals” program here.

We’re excited this program had a great finish, and we’re already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing. Hope to see you there.

Tags: 6fcm, iparty, meal deals, ocean state job lots, phantom gourmet, pinups, qr code, six figure cause

Store Manager Shares Key to Cause Marketing Success

Written on April 7, 2010 in Cause Practices

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Did you get that? It’s all about the ask at the register. The more people your cashiers ask, the more pinups you’ll sell, the more money you’ll raise. It seems simple, but motivating cashiers to ask everyone they meet can be challenging. We cover it at length in the Six Figure Cause Marketing program.

A great team and asking every customer to support the cause is how this iParty store in Quincy, Massachusetts raised more money than any other ($2,800 to be exact). This year’s campaign, which also included restaurants from Fuddruckers New England, raised $42,500, almost 20 percent more than last year!

Thanks to our roving reporter on our team, Joanna MacDonald, for swinging by iParty on her way home from work. It wasn’t a wasted trip, as she needed to replenish the the office’s supply of whoopie cushions and wax mustaches!

Tags: boston bruins foundation, cause marketing, cause-related marketing, fuddruckers, iparty, pinups, point-of-sale, Six Figure Cause Marketing

Boston Bruins Use Pinups to Score Again for Kids with HIV

Written on March 17, 2010 in Cause Practices

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The Boston Bruins are teaming up with iParty and Fuddruckers again to raise money for The SPARK Center. This program was a great success last year, raising $45,000. You can read all about it here.

The B’s have been a great partner, as have iParty and Fuddruckers. While this year hasn’t proven to be the dominating season last year was for the Boston Bruins, the team is still first in the hearts of all the kids, parents and staff involved with The SPARK Center.