It’s nice when you can end the week knowing you helped someone. Sharna Fulton helped me. I helped Sharna Fulton. Together we helped someone else.
Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife.
She kindly saved a husband’s life so he could be late with a gift another holiday.
I don’t remember how but we got to talking about cause marketing (maybe because I talk about it with everyone I meet even if they don’t want to), but through the years she read my blog and we talked about various programs. We even got to meet one year when she and her husband visited Boston, joining the hosptial’s Boston Marathon team at its pre-race pasta party.
We kept in touch, and continued to talk about trends in cause marketing.
Yesterday she tweeted:
Cause mktg, pin-ups, art education come together to help seniors thx to influence of @JoeWaters
The blog post she shared with me is great. You can read it for yourself, but here’s the cause marketing piece.
Students at JC Magill have signed on to our “Create-A-Sweater” pin-up program. They’ll color, design, exhibit and sell these pin-ups at school for 1.00 each. Alternative Home Care for Seniors will, in turn, match every donation from Magill dollar for dollar up to $1,000.00. All the funds and sweaters raised will go to Gwinnett County Senior Services, the agency that helps seniors in need so they can continue to live independently at home.
What a great program! I’m embarrassed I never thought of having kids make cause marketing pinups. (Although earlier this year I did write about A. C. Moore’s pinups for Easter Seals that involved an in-store crafting event.)
Sharna is a smart, creative, giving cause marketer. As a bonus, she and her husband are also Red Sox fans.
Much of what Sharna learned on pinups and transactional cause marketing is included in the Six Figure Cause Marketing webinar. I hope you’ll join us for the next session in January.
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