Newsletter: 4 Signs of a Toxic Culture for Partnerships ☣️ ; How I’m Adding More Value to My Case Study Service 💎 ; Tips from St. Jude on Landing More DAF Donors 🎣
Three things this week.
☝️First, I'm joining Heather Nelson of BridgeRaise for a LinkedIn Live conversation on one of my favorite topics: PARTNERSHIP CASE STUDIES! Join us TODAY at noon as I share all my secrets for writing powerful case studies that convert prospects into partners.
Really, friends, I'll be giving away everything - or as much as time allows!
Creating partnership case studies is straightforward when you have a road map; however, time constraints often hinder teams from completing them. Clients hire me because I efficiently deliver these case studies, ensuring they're completed promptly and effectively.💥
Hit reply if you want to learn more about my partnership case study services...but be sure to first to read #2 below.👇
✌️Second, big announcement! I’m adding exciting new benefits to my case study service, making it even more valuable for you.
My case study service includes interviewing your partner and crafting a compelling case study. But you may not know that I'll also guide you on how to use it effectively—helping you leverage your case study at every stage of the funnel to maximize your investment and close more partnerships.
And that’s not all… I’m adding even more value!
Each case study will now come with a case study success plan outlining key information to collect in the coming year to strengthen the study. There's always room for improvement, and I’ll provide clear, actionable steps to refine and enhance your case study.
But here’s the best part—after one year, I’ll update your case study for FREE, ensuring it remains relevant, compelling, and optimized for maximum impact.
So, let's review what you get with my case study service...
✔️ Full-service case study creation – I interview your partner, write the case study, and manage the approval process.
✔️ Strategic Guidance – I’ll show you how to leverage your case study to attract, cultivate, and close more partnerships.
✔️ Case study success plan – You'll receive a customized roadmap outlining how to strengthen your case study over the next year.
✔️ Free case study update – One year later, I’ll check in and update your case study—ensuring you have the strongest piece of social proof possible for years to come.
👉🏻 If you've previously worked with me on case studies, no worries. You are eligible for these new services as well. I will never (evah!) forget you! 🥹
☝️✌️Third, in a recent presentation I delivered on corporate partnerships, I discussed where teams are weakest. The truth is that partnership teams do well at the Decision stage - the challenge is getting there.
That's why partnership pros should prioritize creating content at the Awareness and Consideration stages.
And one of the best content vehicles for these two stages is a lead-generating newsletter.
That's why I'm using my time slot at this year's Corporate Partnerships Conference (CPC25) to deliver How to Create a Lead-Generating Partnership Newsletter.
This session will teach you how to create a standout newsletter that grabs your partnership team's attention and delivers real results.
I’ll walk you through my simple, step-by-step process to get your newsletter up and running in just one week!
Don't miss this presentation - it's part of CPC25's full-day conference, which will include other outstanding sessions.
Gang, this conference is wicked affordable. Just $100. But when you enter SELFISH15 at checkout, you'll save an additional 15%.
Pissah, right?
That's the rock-bottom lowest price to attend. It will never be cheaper than it is right now!
✍️ Partnership Notes
1. While many companies are retreating from DEI, LUSH isn't. They are dropping three new bath bombs. Their names? Diversity, Equity, and Inclusion. 🔒(🔒 = This article is behind a paywall, but I can send it to you).
2. Seeing any of these on your team? 4 signs of a toxic culture for partnerships.
3. Companies are dialing back efforts on racial and gender equality - but ramping up in these other areas. Read it with this article: In national DEI dismantle, corporate charity efforts could be next.
🤑 Marketing Your Cause
1. 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals.
No baby animals? These lessons still apply, according to ChatGPT
Engage your audience. Use captivating stories and visuals that highlight your organization's impact. For instance, sharing success stories or behind-the-scenes glimpses can foster a deeper connection with your supporters.
Leverage Social Media. Utilize platforms like TikTok, Instagram, and Facebook to reach a broader audience. Regular updates, interactive posts, and engaging content can increase visibility and attract new supporters.
Develop Merchandise. Offer branded items that resonate with your audience. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise.
Protect Your Brand. As your organization gains popularity, ensure you have measures to protect your brand and intellectual property. This safeguards your organization's identity and ensures that merchandise or content aligns with your mission and values.
2. You'll raise more money if you vary your Facebook fundraising messages.🔒
3. Here's a fun piece from Rocket Social Impact on how some of the world’s favorite ‘cult brands’ have mastered customer loyalty with insights on adapting their approaches for corporate impact and nonprofit work.
😎 Cool Jobs in Cause
1. Director of Corporate Partnerships, MADD, Remote ($120k)
2. Development-Corporate Partnerships Manager, Upward Bound House, Santa Monica, CA
3. Director of Corporate Partnerships, Smile Train, NYC ($100k - $120k)
4. Sponsorship Manager, Ian's Friends Foundation, Atlanta
🧠🍌 Brain Food
1. We are a society running desperately low on seriousness.
2. Looking for DAF donors? Here are four tips from St. Jude. It's like promoting your corporate partnership newsletter: TELL EVERYONE! 🔒
3. If you're planning a visit to Boston - or even a Zoom call with me - here's a quick lesson on using the word wicked. BTW, you never say, "Look at that wicked partnership program!" 🙄
