Joe Waters 2/19/25 Joe Waters 2/19/25 Newsletter: 4 Signs of a Toxic Culture for Partnerships ☣️ ; How I’m Adding More Value to My Case Study Service 💎 ; Tips from St. Jude on Landing More DAF Donors 🎣 Read More Joe Waters 2/5/25 Joe Waters 2/5/25 Newsletter: Funding Freeze: What Nonprofits Must Do NOW🚨; How to Approach Audience Research🔬; FCC Investigates PBS, NPR Sponsorship Practices 🔍 Read More Joe Waters 1/29/25 Joe Waters 1/29/25 Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition] Read More Joe Waters 1/22/25 Joe Waters 1/22/25 Newsletter: Ditch Predictions—Leverage Trends for Better Partnerships 📊 ; 7 Sponsorship Mistakes Charities Should Avoid 🚫 ; My Best Friend is a Year Old 🐶 Read More Joe Waters 1/8/25 Joe Waters 1/8/25 Newsletter: Selfish Giving + You: 2025 is Our Year! 🍾 ; Retail Winners and Losers of 2024 👎 ; How Jimmy Carter Made Habitat a Nonprofit Giant 🥜 Read More Joe Waters 12/18/24 Joe Waters 12/18/24 Newsletter: Start 2025 Strong with These Lead-Gen Tips 💪 ; Cause Marketing Law Resources ⚖️ ; Why a News Vacation Could Be Exactly What You Need 🏖️ Read More Joe Waters 12/4/24 Joe Waters 12/4/24 Newsletter: Generate December Leads Without Being a Grinch 👹 ; Hire Heroes USA Partners with Carquest, Tailored Brands 🤝 ; The Power of Purpose in An Age of Uncertainty ✊ Read More Joe Waters 11/20/24 Joe Waters 11/20/24 Newsletter: How to Keep a Partnership Lead Warm 🔥 ; Meals on Wheels, PetSmart Team Up to Feed Seniors’ Pets 😺 ; Which Emojis Have Become Politicized ❤️ Read More Joe Waters 11/6/24 Joe Waters 11/6/24 Newsletter: Attract Partners Faster with an Ideal Partner Profile 🧲 ; How to do Cause Marketing with Airports 🛬 ; The Role of Personal Decision Drivers in B2B Buying 🧐 Read More Joe Waters 10/23/24 Joe Waters 10/23/24 Newsletter: Key Sections Every Partnership Newsletter Needs ✅ ; CMN Releases New Research on POS Programs🔬; The ‘October Theory’ of Changing Your Life 🍁 Read More Joe Waters 10/9/24 Joe Waters 10/9/24 Newsletter: Why You Need a Lead-Generating Newsletter 📨 ; How to Do Cause Marketing with a Car Wash Chain 💦🚙 ; Brands Supporting Hurricane Helene Victims🌀 Read More Joe Waters 9/25/24 Joe Waters 9/25/24 Newsletter: How to Generate More Partnership Leads 🤝 ; Why Your Brand is Critical to Your Success 🏷️ ; Are Retailers That Collect Tips Your Next Partners? 🪙 Read More Joe Waters 9/11/24 Joe Waters 9/11/24 Newsletter: Back to School Campaigns to Watch This Month 🎓 ; Chili’s ‘Create-a-Pepper’ Program Benefits St. Jude 🌶️ ; Robots are Coming for Your Fundraising Job 🤖 Read More Joe Waters 8/28/24 Joe Waters 8/28/24 Newsletter: Does swearing help or hurt your partnership pitch? 🤬 ; Chuck E. Cheese, Society Of Deaf Children Forge Partnership 🤝 ; Nonprofit Lessons from the Grateful Dead💀 Read More Joe Waters 8/14/24 Joe Waters 8/14/24 Newsletter: Maximize Partnerships with a Referral Program 🤝 ; Nine Times You Shouldn’t Use Email for Selling 📧 ; Lessons from 10th Anniversary of Ice Bucket Challenge🧊 Read More Joe Waters 7/31/24 Joe Waters 7/31/24 Newsletter: 25 B2B Marketing Stats to Close More Partnerships 📊 ; Sponsorship Lessons From NASCAR’s Sales Team 👩🏫 ; How Companies Should Speak Out on Political Issues 📣 Read More Joe Waters 7/17/24 Joe Waters 7/17/24 Newsletter: BGCA’s 3 Takeaways for Outstanding Case Studies ✅ ; How to Reach More Small Dollar Donors with Cause Marketing 🪙 ; Your Nonprofit Shouldn’t Ignore Media Requests ❌ Read More Joe Waters 7/3/24 Joe Waters 7/3/24 Newsletter: Tractor Supply Cuts DEI, Details New Approach to Cause Marketing✂️; An Independence Day Lesson in Partnership Contracts 🧨; What Nonprofit Leaders Are Reading This Summer 📚 Read More Older Posts Sign-up now to receive my newsletter! Subscribe
Joe Waters 2/19/25 Joe Waters 2/19/25 Newsletter: 4 Signs of a Toxic Culture for Partnerships ☣️ ; How I’m Adding More Value to My Case Study Service 💎 ; Tips from St. Jude on Landing More DAF Donors 🎣 Read More
Joe Waters 2/5/25 Joe Waters 2/5/25 Newsletter: Funding Freeze: What Nonprofits Must Do NOW🚨; How to Approach Audience Research🔬; FCC Investigates PBS, NPR Sponsorship Practices 🔍 Read More
Joe Waters 1/29/25 Joe Waters 1/29/25 Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition] Read More
Joe Waters 1/22/25 Joe Waters 1/22/25 Newsletter: Ditch Predictions—Leverage Trends for Better Partnerships 📊 ; 7 Sponsorship Mistakes Charities Should Avoid 🚫 ; My Best Friend is a Year Old 🐶 Read More
Joe Waters 1/8/25 Joe Waters 1/8/25 Newsletter: Selfish Giving + You: 2025 is Our Year! 🍾 ; Retail Winners and Losers of 2024 👎 ; How Jimmy Carter Made Habitat a Nonprofit Giant 🥜 Read More
Joe Waters 12/18/24 Joe Waters 12/18/24 Newsletter: Start 2025 Strong with These Lead-Gen Tips 💪 ; Cause Marketing Law Resources ⚖️ ; Why a News Vacation Could Be Exactly What You Need 🏖️ Read More
Joe Waters 12/4/24 Joe Waters 12/4/24 Newsletter: Generate December Leads Without Being a Grinch 👹 ; Hire Heroes USA Partners with Carquest, Tailored Brands 🤝 ; The Power of Purpose in An Age of Uncertainty ✊ Read More
Joe Waters 11/20/24 Joe Waters 11/20/24 Newsletter: How to Keep a Partnership Lead Warm 🔥 ; Meals on Wheels, PetSmart Team Up to Feed Seniors’ Pets 😺 ; Which Emojis Have Become Politicized ❤️ Read More
Joe Waters 11/6/24 Joe Waters 11/6/24 Newsletter: Attract Partners Faster with an Ideal Partner Profile 🧲 ; How to do Cause Marketing with Airports 🛬 ; The Role of Personal Decision Drivers in B2B Buying 🧐 Read More
Joe Waters 10/23/24 Joe Waters 10/23/24 Newsletter: Key Sections Every Partnership Newsletter Needs ✅ ; CMN Releases New Research on POS Programs🔬; The ‘October Theory’ of Changing Your Life 🍁 Read More
Joe Waters 10/9/24 Joe Waters 10/9/24 Newsletter: Why You Need a Lead-Generating Newsletter 📨 ; How to Do Cause Marketing with a Car Wash Chain 💦🚙 ; Brands Supporting Hurricane Helene Victims🌀 Read More
Joe Waters 9/25/24 Joe Waters 9/25/24 Newsletter: How to Generate More Partnership Leads 🤝 ; Why Your Brand is Critical to Your Success 🏷️ ; Are Retailers That Collect Tips Your Next Partners? 🪙 Read More
Joe Waters 9/11/24 Joe Waters 9/11/24 Newsletter: Back to School Campaigns to Watch This Month 🎓 ; Chili’s ‘Create-a-Pepper’ Program Benefits St. Jude 🌶️ ; Robots are Coming for Your Fundraising Job 🤖 Read More
Joe Waters 8/28/24 Joe Waters 8/28/24 Newsletter: Does swearing help or hurt your partnership pitch? 🤬 ; Chuck E. Cheese, Society Of Deaf Children Forge Partnership 🤝 ; Nonprofit Lessons from the Grateful Dead💀 Read More
Joe Waters 8/14/24 Joe Waters 8/14/24 Newsletter: Maximize Partnerships with a Referral Program 🤝 ; Nine Times You Shouldn’t Use Email for Selling 📧 ; Lessons from 10th Anniversary of Ice Bucket Challenge🧊 Read More
Joe Waters 7/31/24 Joe Waters 7/31/24 Newsletter: 25 B2B Marketing Stats to Close More Partnerships 📊 ; Sponsorship Lessons From NASCAR’s Sales Team 👩🏫 ; How Companies Should Speak Out on Political Issues 📣 Read More
Joe Waters 7/17/24 Joe Waters 7/17/24 Newsletter: BGCA’s 3 Takeaways for Outstanding Case Studies ✅ ; How to Reach More Small Dollar Donors with Cause Marketing 🪙 ; Your Nonprofit Shouldn’t Ignore Media Requests ❌ Read More
Joe Waters 7/3/24 Joe Waters 7/3/24 Newsletter: Tractor Supply Cuts DEI, Details New Approach to Cause Marketing✂️; An Independence Day Lesson in Partnership Contracts 🧨; What Nonprofit Leaders Are Reading This Summer 📚 Read More
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