Joe Waters 11/6/24 Joe Waters 11/6/24 Newsletter: Attract Partners Faster with an Ideal Partner Profile 🧲 ; How to do Cause Marketing with Airports 🛬 ; The Role of Personal Decision Drivers in B2B Buying 🧐 Read More Joe Waters 10/23/24 Joe Waters 10/23/24 Newsletter: Key Sections Every Partnership Newsletter Needs ✅ ; CMN Releases New Research on POS Programs🔬; The ‘October Theory’ of Changing Your Life 🍁 Read More Joe Waters 10/9/24 Joe Waters 10/9/24 Newsletter: Why You Need a Lead-Generating Newsletter 📨 ; How to Do Cause Marketing with a Car Wash Chain 💦🚙 ; Brands Supporting Hurricane Helene Victims🌀 Read More Joe Waters 9/25/24 Joe Waters 9/25/24 Newsletter: How to Generate More Partnership Leads 🤝 ; Why Your Brand is Critical to Your Success 🏷️ ; Are Retailers That Collect Tips Your Next Partners? 🪙 Read More Joe Waters 9/11/24 Joe Waters 9/11/24 Newsletter: Back to School Campaigns to Watch This Month 🎓 ; Chili’s ‘Create-a-Pepper’ Program Benefits St. Jude 🌶️ ; Robots are Coming for Your Fundraising Job 🤖 Read More Joe Waters 8/28/24 Joe Waters 8/28/24 Newsletter: Does swearing help or hurt your partnership pitch? 🤬 ; Chuck E. Cheese, Society Of Deaf Children Forge Partnership 🤝 ; Nonprofit Lessons from the Grateful Dead💀 Read More Joe Waters 8/14/24 Joe Waters 8/14/24 Newsletter: Maximize Partnerships with a Referral Program 🤝 ; Nine Times You Shouldn’t Use Email for Selling 📧 ; Lessons from 10th Anniversary of Ice Bucket Challenge🧊 Read More Joe Waters 7/31/24 Joe Waters 7/31/24 Newsletter: 25 B2B Marketing Stats to Close More Partnerships 📊 ; Sponsorship Lessons From NASCAR’s Sales Team 👩🏫 ; How Companies Should Speak Out on Political Issues 📣 Read More Joe Waters 7/17/24 Joe Waters 7/17/24 Newsletter: BGCA’s 3 Takeaways for Outstanding Case Studies ✅ ; How to Reach More Small Dollar Donors with Cause Marketing 🪙 ; Your Nonprofit Shouldn’t Ignore Media Requests ❌ Read More Joe Waters 7/3/24 Joe Waters 7/3/24 Newsletter: Tractor Supply Cuts DEI, Details New Approach to Cause Marketing✂️; An Independence Day Lesson in Partnership Contracts 🧨; What Nonprofit Leaders Are Reading This Summer 📚 Read More Joe Waters 6/19/24 Joe Waters 6/19/24 Newsletter: Turn Leads Into Partners with Session Recordings 📼 ; How to Partner with a Propane Delivery Biz 🔥; Jon Stewart Smashes the Myth of Corporate Morality 😈 Read More Joe Waters 6/5/24 Joe Waters 6/5/24 Newsletter: Battle Cards: Your Secret Weapon for Corporate Partnerships💥 ; Domino's Plans to Raise $174M for St. Jude 😮; How Email Marketers Should Approach Gen Z 👧🏻 Read More Joe Waters 5/22/24 Joe Waters 5/22/24 Newsletter: How to Use Surveys to Land More Partners ✅ ; How to Find the Right Contact at a Company ☎️ ; What’s Your Referral Strategy? 🤔 Read More Joe Waters 5/8/24 Joe Waters 5/8/24 Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 Read More Joe Waters 4/24/24 Joe Waters 4/24/24 Newsletter: Is Your Nonprofit as Cool as an Apple?🍎 ; How Pedigree is Using AI to Help Shelter Dogs 🐶 ; Why Your Nonprofit Needs a Wishing Well 🪙 Read More Joe Waters 4/10/24 Joe Waters 4/10/24 Newsletter: Turn Your Halo Award Application Into Case Study Gold 🏆; 9 Ideas to Market to Young People Who Seem Unreachable 🙉 ; A Great New Book on Corporate Partnerships 📕🤝 Read More Joe Waters 3/27/24 Joe Waters 3/27/24 Newsletter: The Anti-Partnership Partnership Strategy ❌🤝 ; Why You Should be Prioritizing Fame Over Awareness 🤩; The Economics of Girl Scout Cookies 🍪 Read More Joe Waters 3/13/24 Joe Waters 3/13/24 Newsletter: Round-Ups are Dominating POS Fundraising🥇; Ditch the Script to Close More Partnerships ✍️ ; You Need More Marketers on Your Board🕺 Read More Older Posts Sign-up now to receive my newsletter! Subscribe
Joe Waters 11/6/24 Joe Waters 11/6/24 Newsletter: Attract Partners Faster with an Ideal Partner Profile 🧲 ; How to do Cause Marketing with Airports 🛬 ; The Role of Personal Decision Drivers in B2B Buying 🧐 Read More
Joe Waters 10/23/24 Joe Waters 10/23/24 Newsletter: Key Sections Every Partnership Newsletter Needs ✅ ; CMN Releases New Research on POS Programs🔬; The ‘October Theory’ of Changing Your Life 🍁 Read More
Joe Waters 10/9/24 Joe Waters 10/9/24 Newsletter: Why You Need a Lead-Generating Newsletter 📨 ; How to Do Cause Marketing with a Car Wash Chain 💦🚙 ; Brands Supporting Hurricane Helene Victims🌀 Read More
Joe Waters 9/25/24 Joe Waters 9/25/24 Newsletter: How to Generate More Partnership Leads 🤝 ; Why Your Brand is Critical to Your Success 🏷️ ; Are Retailers That Collect Tips Your Next Partners? 🪙 Read More
Joe Waters 9/11/24 Joe Waters 9/11/24 Newsletter: Back to School Campaigns to Watch This Month 🎓 ; Chili’s ‘Create-a-Pepper’ Program Benefits St. Jude 🌶️ ; Robots are Coming for Your Fundraising Job 🤖 Read More
Joe Waters 8/28/24 Joe Waters 8/28/24 Newsletter: Does swearing help or hurt your partnership pitch? 🤬 ; Chuck E. Cheese, Society Of Deaf Children Forge Partnership 🤝 ; Nonprofit Lessons from the Grateful Dead💀 Read More
Joe Waters 8/14/24 Joe Waters 8/14/24 Newsletter: Maximize Partnerships with a Referral Program 🤝 ; Nine Times You Shouldn’t Use Email for Selling 📧 ; Lessons from 10th Anniversary of Ice Bucket Challenge🧊 Read More
Joe Waters 7/31/24 Joe Waters 7/31/24 Newsletter: 25 B2B Marketing Stats to Close More Partnerships 📊 ; Sponsorship Lessons From NASCAR’s Sales Team 👩🏫 ; How Companies Should Speak Out on Political Issues 📣 Read More
Joe Waters 7/17/24 Joe Waters 7/17/24 Newsletter: BGCA’s 3 Takeaways for Outstanding Case Studies ✅ ; How to Reach More Small Dollar Donors with Cause Marketing 🪙 ; Your Nonprofit Shouldn’t Ignore Media Requests ❌ Read More
Joe Waters 7/3/24 Joe Waters 7/3/24 Newsletter: Tractor Supply Cuts DEI, Details New Approach to Cause Marketing✂️; An Independence Day Lesson in Partnership Contracts 🧨; What Nonprofit Leaders Are Reading This Summer 📚 Read More
Joe Waters 6/19/24 Joe Waters 6/19/24 Newsletter: Turn Leads Into Partners with Session Recordings 📼 ; How to Partner with a Propane Delivery Biz 🔥; Jon Stewart Smashes the Myth of Corporate Morality 😈 Read More
Joe Waters 6/5/24 Joe Waters 6/5/24 Newsletter: Battle Cards: Your Secret Weapon for Corporate Partnerships💥 ; Domino's Plans to Raise $174M for St. Jude 😮; How Email Marketers Should Approach Gen Z 👧🏻 Read More
Joe Waters 5/22/24 Joe Waters 5/22/24 Newsletter: How to Use Surveys to Land More Partners ✅ ; How to Find the Right Contact at a Company ☎️ ; What’s Your Referral Strategy? 🤔 Read More
Joe Waters 5/8/24 Joe Waters 5/8/24 Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 Read More
Joe Waters 4/24/24 Joe Waters 4/24/24 Newsletter: Is Your Nonprofit as Cool as an Apple?🍎 ; How Pedigree is Using AI to Help Shelter Dogs 🐶 ; Why Your Nonprofit Needs a Wishing Well 🪙 Read More
Joe Waters 4/10/24 Joe Waters 4/10/24 Newsletter: Turn Your Halo Award Application Into Case Study Gold 🏆; 9 Ideas to Market to Young People Who Seem Unreachable 🙉 ; A Great New Book on Corporate Partnerships 📕🤝 Read More
Joe Waters 3/27/24 Joe Waters 3/27/24 Newsletter: The Anti-Partnership Partnership Strategy ❌🤝 ; Why You Should be Prioritizing Fame Over Awareness 🤩; The Economics of Girl Scout Cookies 🍪 Read More
Joe Waters 3/13/24 Joe Waters 3/13/24 Newsletter: Round-Ups are Dominating POS Fundraising🥇; Ditch the Script to Close More Partnerships ✍️ ; You Need More Marketers on Your Board🕺 Read More
