Newsletter: 5 Ways Sponsorship Has Changed for Nonprofits 🖐 ; Credit Union Causejacks Olympics for Special Olympics🥇; Bullshitting Experts Teach You How to Sound Smarter🤘

This article in Event Marketer specifically talks about the post-pandemic landscape for sports sponsorships, but it could be easily be applied to nonprofit event sponsorships.

Let me paraphrase...

1. You now have an at-home audience you need to appeal to. If you opt for hybrid events, you have to find ways to deliver the event experience to couch supporters. For example, give them behind-the-scenes access to your org or virtual meet-and-greets.

2. Sponsorships have to drive business results. Companies are increasingly seeking more intentional nonprofit sponsorship opportunities that provide real value, particularly at a time when some bottom lines have been impacted by the pandemic.

3. Tech/data will play a bigger role at events. Whether it’s keeping guests safe through touchless solutions or getting their hearts thumping through virtual reality, “there is a tsunami of tech and data coming at us,” says Event Marketer, and that technology will play an even bigger role in on-site fan activations than it did pre-pandemic.

4. Every event sponsorship package will need a "Spiller" opportunity. That is, an opportunity outside your event. Connecting with supporters through passion points that extend beyond events will likely be a popular tactic for partners as they look to create more dynamic experiences across multiple touchpoints.

5. More than ever, you need fresh, creative strategies for sponsors. Like washing your hands, you should have been doing this before the pandemic. Nonprofit event sponsorship is a whole new ballgame, people!

✍️ Partnership Notes

1. This federal credit union causejacked the Tokyo Olympics to raise money for Special Olympics New York.

2. Now through August 16th head over to Starbucks and order a drink to be served in a clean personal reusable cup and they'll donate $1 to Ocean Conservancy 🌊.

3. A donate profits day can work for online products too! I like one-day fundraisers. They are focused, transparent and effective.

🤑 Marketing Your Cause

1. It doesn't matter how great your email newsletter is. If it is marked as spam the subscriber will never see it. 10 ways to avoid email spam filters. For me, #9 is key.

2. I ❤️ the idea behind this article. More nonprofits should be pitching articles to popular publications on things related to their nonprofit. "What I learned about nutrition volunteering in a soup kitchen." "10 Things That Scared the Crap Out of Me at My Museum Job." Don't be just be good. Be good for something.

😎 Cool Jobs in Cause

1. Senior Corporate Engagement Officer, Home for Little Wanderers, Boston

2. Manager, Strategic Partnerships, AmeriCares, Stamford, CT, ($51k - $70k)

3. Development Officer, Corporate Relations, Catholic Charities of San Francisco ($69k - $99k)

Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.

🧠🍌 Brain Food

1. A researcher who has been studying donors for 25 years offers some great advice. Here's the money quote: "If you treat your donors at the bottom poorly and shake your finger at them and expect them to somehow get to a higher gift value and then you’re going to be nice to them, then you’ve got it backwards."

2. Sorry, but companies aren't going to save America. Let's face it, corporate America wants to be here for you … but only to a point.

3. How to sound smarter than you are, according to experts in bullshitting.🤘💩

Have a question, comment or just want to say hi? Just hit reply or head over to Twitter.