Ep144: Carol Cone on What's Next for Her, Cause Marketing & Purpose
Today on CauseTalk Radio, Megan and I talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture Carol Cone on Purpose!
Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.
On the show, Carol, Megan and I discuss:
- The growth of purpose and Carol's launch of what she calls Carol Cone 4.0!
- Carol Cone on Purpose has two purpose engines: The Purpose Collaborative and The Idea Accelerator.
- How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with.
- Is the big agency model for purpose broken? How can it be fixed?
- How The Idea Accelerator is aimed at finding, curating, sharing and funding the very best social enterprises.
- How Carol plans to continue contributing to the cause, sustainability and purpose community.
Show Notes
Carol's New Site: The Purpose Collaborative
CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose
Book Review: Breakthrough Nonprofit Branding (Carol Cone's last book with Jocelyne Daw)
