CauseTalk Radio Ep70: A Spirit of Giving at Spirit Halloween

Written By Joe Waters

Today on CauseTalk Radio, Megan and I talk to Heather Golin, Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children's hospitals. The Spirit of Children has raised $11 million since 2006.

Heather explains how the retailer raises millions of dollars in just several weeks of operation at 1,000+ pop-up stores by focusing on customer fundraisers, vendor participation and employee volunteering.

This is a great episode about a retailer whose cause marketing is focused, successful and spirited! Tune in now!

Joe Waters
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