Causaction

Several good examples here of cause marketing programs that local nonprofits could easily replicate.  Mentions of Tom's of Maine and Eileen Fisher, two companies we've worked with at BMC.

This article illustrates how companies can simply use the products or services they sell to help nonprofits.  So many of the businesses I meet with assume I want a check from corporate.  I don't.  I want them to USE my organization to help them drive sales in a way that benefits BMC AND the company AND the customer. 

That's what I love about cause marketing: every pitch is win-win-win.  The challenge is convincing businesses that they can win too.  It's not a message companies are use to hearing from nonprofits.  It's like a new language that businesses are just starting to understand.

Technorati tags: cause marketing, corporate giving, corporate social responsibility, eileen fisher, tom's of maine, volunteer