Newsletter: How to do Cause Marketing with Self-Storage Companies 📦 ; Will Causes Benefit When Adidas Sells $1.2B in Yezzy Merch? 👟 ; Improve Your Writing by Defying Your English Teacher ✍️
I'm busy teaching at the New Strategies Forum at the McDonough School of Business at Georgetown University, but...
Tas Cassim from the Black Dog Institute has an important message about our case study presentation at Corporate Partnerships Everywhere, TOMORROW, Thursday, March 16th.
✍️ Partnership Notes
1. How to do cause marketing with self-storage companies. In 2022, Storage Gives met its goal of providing more than 500,000 meals to people in need and raised more than $150,000.
2. With a $250,000 donation in 2023, Yellowstone Bourbon 🥃 will be the National Parks Conservation Association’s (NPCA) largest annual corporate donor.
Yellowstone began supporting NPCA in 2018, donating $1.00 for every bottle of Yellowstone Select Bourbon sold - up to $30,000 each year. To date, Yellowstone has donated more than $495,000 to NPCA.
3. In partnership with Girls on the Run, Milk is sponsoring every woman running any marathon who signs up for Team Milk.
4. Apparel company Carhartt, a maker of heavy-duty working clothes, is partnering with the National Park Foundation to recruit Gen Z into entry-level parks positions around the country.
This is a win-win partnership...
"We're happy to use our platforms to drive awareness about the parks. And if we can put people on the path to helping fix trails and be a part of this much-bigger mission...They'll wear our gear and believe in us because we believe in the things they love."
🤑 Marketing Your Cause
1. Fundraiser: Disobey your English teacher to improve your writing. AI will be writing for us soon. Our humanness may be our only edge!
2. A great reason to be active on Twitter is the access it gives you to journalists. But have journalists left the platform because of Musk? Not really.
3. Five steps to growing your newsletter on Instagram. Very helpful article if your nonprofit is on Instagram and you want to move followers to subscribers (which you should!)
😎 Cool Jobs in Cause
1. Director, Corporate Sponsorships, The New York Racing Association, Elmont, NY ($130k - $140k)
2. Director of Corporate Partnerships, A+C Foundation Athletes, Houston, TX
🧠🍌 Brain Food
1. What should Adidas do with $1.2 billion in Yezzy merch? Destroy it? Give it away? Or sell it at cost and give the money to charity?
2. Mr. Beast can't catch a break for giving back. Maybe he doesn't deserve one.
3. The clocks moved forward on Sunday, but research shows it sets back giving .
