'Fish of the Day: July 26, 2006

Cause Practices

Jul 26

Written By Joe Waters

How to Beat the Wal-Marts. Same applies to beating the big nonprofits. (Duct Tape Marketing)
"Cause-Related Marketing": Why Social Change and Corporate Profits Don’t Mix. The potential downside of cause marketing partnerships. (PR Watch)
Expecting Corporate Kindness. Businesses can align their good with the common good. (Boston Globe)

The Selfish Giver: Horsing Around

(Cause) Marketing the Revolution