With the Tide in Our Favor, Powell Tells Us to Row Together

Ad Age: Marketers, Nonprofits Grapple With Definition of Cause Marketing  Great piece here from Brian Powell (Twitter id: @goodconcepts) that really contributes to the discussion that Professor Eikenberry launched and I continued on my blog with Defending Cause Marketing and Cause Marketing Defended. Now What? Please read Brian's piece, tell your friends and leave a comment at Adage!

Also, Brian wins a Tide Loads of Hope tee for meeting the challenge I set forth in "Cause Marketing Defended." He tackled a thorny issue confronting cause marketing. Great work, Brian! Take on your own issue with cause marketing and win your own tee!