The Selfish Giver: Pinky Keen

Harvard Square has the Red Line, the Crimson, and lots of blue bloods, but this weekend it will be awash in pink.

To raise money for cancer charities, the shops in Harvard Square are wrapping up a month-long fundraiser: Think PINK, Drink PINK, Shop PINK.

The event is the brainchild of Grendel's, which is offering a special Pink Drink to support the cancer walk team "Breast Man Walking".

A second stop for a non-alcoholic chaser is Felipes Tacqueria and its Pink Watermelon Agua Fresca.

It will be easy to show your support with a Think Pink in Harvard Square baseball cap available at the Irving House Bed & Breakfast. Proceeds benefit the Hoffman Breast Center at Mount Auburn Hospital.

For a listing of participating stores visit Harvardsquare.com.