Newsletter: Land Your Next Partner with ChatGPT + Case Studies 🎣 ; How to Do Cause Marketing with a Funeral Home ⚰️ ; How to be a Hands-On Citizen✌️
Whenever I finish a case study for a client, I remind them this is only the first draft, meaning the case study should evolve and adapt to different prospects.
This makes clients nervous because while they are happy to hire me to write the case study, they don't want to rely on me to make every change.
So, I've been exploring how the free version of ChatGPT can help my clients update the case studies independently.
Let's use the example of the case study I wrote on the Black Dog Institute's partnership with the professional rugby team, the Canberra Raiders.
👉🏻 👉🏻 Copy and paste the case study into the free version of ChatGPT. You'll need to create an account if you don't already have one. If you subscribe to the paid version, the process is even more straightforward; you can upload the PDF directly to ChatGPT.
Next, type in one of the following prompt:
1. "Give me a title for this case study that would appeal to a prospect who is a strong analytical thinker."
2. "Based on this case study about a professional sports team, what other sports-related businesses would make good potential partners?"
3. "Condense the main themes of this case study into a three-point PowerPoint slide I can use in a presentation."
4. "Turn this case study into a question-and-answer interview I can publish in our nonprofit's newsletter."
5. "Using this case study as a model, outline a letter of agreement between our two organizations for next year's program."
6. "Identify words or terms in the case study that a person unfamiliar with nonprofit and for-profit partnerships wouldn't understand."
7. "Turn this case study into a social media post I can share on X/Twitter."
Try this!
I think you'll be impressed with the results. Plus, you'll be more confident updating your case studies AFTER I finish writing the first version.😬
✍️ Partnership Notes
1. How to do cause marketing with a funeral home.⚰️
2. The c-store retailers that supported the military on Veterans Day with cause marketing activations. Check out this article, too.
3. According to The Sponsorship Guy, there are four ways to learn more about your event audience so you can be more successful with sponsorship.
🤑 Marketing Your Cause
1. The Trevor Project is closing its X/Twitter account because of hate. Is it time for nonprofits to rethink social media?
2. Another big issue with social media is that for the first generation of social media users, the party is over.
"Millennials are the last of the analog world, both of yesterday and tomorrow. Maybe this is where my hesitation takes root, and why it feels like there are no good apps left for socializing the way we used to."
3. However, if you plan to stay on social media, maybe you should follow this company's lead and roast your supporters instead of thanking them.🥸
😎 Cool Jobs in Cause
1. Director, Corporate Partnerships, Arbor Day Foundation, Lincoln, NE
2. Director of National Corporate Partnerships & Development, City Year, Boston ($90k - $100k)
🧠🍌 Brain Food
1. Is good luck all about grabbing the opportunities right in front of you? 🎁 (🎁 = I subscribe to this article and am "gifting" you this article.)
2. Great advice here on how to be a hands-on citizen.
3. I don't know if I could do this. Could you?
