Newsletter: How to Use ChatGPT to Write Partnership Outreach Emails 🤖 ; Albertsons Launches First Private Label Cause Product 🌶 ; Should We Give People Money Before Disaster Strikes? 🌋
Here's something to try this week.
Head over to ChatGPT and either signup or, if you already have an account, log in. BTW, signing up is easy and free, so don't sweat it!
Here's the prompt I want you to use:
Write a [type (e.g., informal, professional, with a Boston accent)] sales email for a corporate partnership with [nonprofit], which is the perfect partner for a company that wants to give back and reach a valuable target audience. A partnership with [nonprofit] offers [benefit 1], [benefit 2], and [benefit 3] that makes it a powerful vehicle for reaching [target audience X]. Add a CTA to influence companies to partner.
Here's an example of the prompt in action using one of the outstanding local organizations I work with here in Massachusetts:
Write a professional but snappy sales email for a corporate partnership with the Friends of Minuteman National Park, which is the ideal partner for a company that wants to give back and reach a valuable target audience. A partnership with Friends of Minuteman National Park offers access to a well-educated, wealthy, and sophisticated demographic in Metrowest, Massachusetts, affiliation with a storied and reputable organization, and connection with a patriotic cause that makes it a powerful vehicle for attracting all generations, particularly Baby-Boomers and Gen Xers. Add a CTA to influence companies to partner.
Here's what I got back from ChatGPT:
Email Subject Line: Unite for a Cause: Ignite Your Brand with Friends of Minuteman National Park
Dear [Company Name],
I am reaching out today to present an exciting opportunity that aligns perfectly with your company's values and objectives. As a company committed to giving back to the community and connecting with a valuable target audience, partnering with Friends of Minuteman National Park can be a game-changer for your brand.
At Friends of Minuteman National Park, we take pride in our mission to preserve and promote the historical significance of the Minuteman National Historical Park. Our organization has earned a well-deserved reputation for excellence, and we are seeking like-minded corporate partners to join us in our efforts.
Why should your company consider a partnership with Friends of Minuteman National Park? Here's what we offer:
Access to an Exclusive and Desirable Audience: Located in the affluent and sophisticated Metrowest area of Massachusetts, a partnership with us provides a gateway to a highly educated, wealthy, and discerning demographic. This captive audience presents an excellent opportunity to reach potential customers who value quality and are willing to invest in premium products and services.
Affiliation with a Storied and Reputable Organization: By partnering with Friends of Minuteman National Park, your company will be associated with a respected and esteemed organization. We have a long-standing history of preserving the rich cultural heritage of the American Revolution, making your brand synonymous with trust, integrity, and heritage.
Embrace a Powerful Cause with Broad Appeal: Our patriotic cause resonates with people of all generations, particularly with Baby-Boomers and Gen Xers. By aligning your company with Friends of Minuteman National Park, you tap into the timeless values of patriotism and history, fostering a deeper emotional connection with your target market.
Now that you understand the tremendous potential a partnership with Friends of Minuteman National Park holds for your company, I invite you to take the next step. Let's collaborate and create a win-win relationship that combines your business goals with our shared passion for preserving history and enriching our community.
I would be delighted to discuss the available partnership opportunities and tailor a package that suits your company's objectives. Please let me know a convenient time to connect, and we can explore how our partnership can ignite your brand's success.
Thank you for considering this exciting opportunity. I look forward to hearing from you soon.
Warm regards,
[Your Name]
CTA: Reply to this email or contact me at [Your Contact Information] to schedule a call and unlock the immense potential of partnering with Friends of Minuteman National Park. Let's make history together!
Is it perfect? No way. Is it a good start? You bet! Give it a try, and let me know what your results are.
✍️ Partnership Notes
1. Barbie pink lemonade for a Barbie cause!
2. Albertsons launches its first homegrown, private label cause product to fight hunger.
3. A good example of B2B cause marketing. Izel Plants, which predominately sells to nurseries and landscapers, is donating $15 for every flat of plants sold to the botanical garden Mount Cuba Center (MCC) in Delaware.
First, MCC is on my list of places to visit! It looks beautiful.😍🌱 Second, I have every plant in this collection EXCEPT the Golden Fleece autumn goldenrod. I'm putting that on my to-grow list. I would love to have this low-growing, compact goldenrod in my garden!
🤑 Marketing Your Cause
1. Longtime reader David Tinker took me to task for my panning of the ALS Association's CEO Soak fundraiser in the Marketing Your Cause section of my last newsletter.
First, David pointed out how popular the fundraiser is in his hometown of Pittsburgh.
Second, he made an excellent point on why fundraisers like this one are so successful. David even cited research! I was impressed.
"I believe it works well for fundraising because it fits into the model that the person raising money needs to "suffer." A professor at Carnegie Mellon has done extensive research on decision science, including why people decide to give. He found that fundraising asks that work well include when the person asking is "suffering" from doing a task. Someone walking or running a long distance like a 5k, doing a dance marathon, or walking across hot coals (apparently it's a fundraising thing) is "suffering." Because they're doing something physical, it more often motivates people to give than those who just ask for a straight donation.
All this being said, it might not be viral like the Ice Bucket Challenge (which also caused people to "suffer"), but it is both unique and fun. Watching community and corporate leaders get soaked while wearing their suits is a fun way to spend your lunch break. And to raise six figures for an event that doesn't take much work is a bonus."
I stand corrected, David. 🙏
2. Have you signed up for Meta's new potential Twitter-killahh Threads🧵? I have! My handle is "iamjoewaters." Remember, right now, Threads is mobile-only. Of course, you can still follow me on Twitter @joewaters.
Still unsure what Threads is all about? Read this article.
😎 Cool Jobs in Cause
1. Senior Officer, Corporate Partnerships, Save the Children, Remote ($88k - $121k)
2. Director of Corporate Partnerships, Technology, Thrive Scholars, Remote ($105k - $130k)
3. Director of Corporate Giving, St. Mary's Food Bank, Phoenix, AZ
4. Director, Corporate and Foundation Partnerships, American Humane, Remote
🧠🍌 Brain Food
1. Why we should be giving money to people before disaster strikes.
2. Something you always wanted to know: What's the perfect font for you?
3. The April Fools stunt that turned into a real product.⌚️ Now that's watching your audience!
