Newsletter: 8-Point Framework for Working with Partners 🖼 ; Lacoste Stores Go Crocodile-Free🐊; Partnership Salaries by Region 📊
I'm back from the Engage for Good Conference in Chicago! The conference was great, as usual. Congrats to David, Megan and the entire Engage for Good team.
I moderated two session at the conference and attended several more. A few highlights...
1. Chad Royal-Pascoe, National Vice President for the Boys & Girls Clubs of America outlined a comprehensive 8-point framework for working with corporate partners. The visual above is from Chad's presentation. Look at all the ways BGCA is striving to work with each corporate partner!
2. Lifestraw's Tara Lundy and attorney-turned-influencer Rachel Pitzel led an interesting conversation about getting serious about influencers. The big takeaway for me was that working with influencers is still very much a work in progress for many causes. The key is to stop talking about it and to start working with one or two influencers so you can test and learn from the experience. More on this topic soon.
3. I had the pleasure of moderating Karen Wu's session on the Ten Commandments of Cause Marketing Law. Folks, it's time to get serious about understanding the legal requirements every partnership pro should know to minimize risk. Start with this infographic and ask your questions here!
4. The highlight of the conference for me was moderating a panel with Stefanie Mathew from the National Park Foundation and four of of NPF's corporate partners: Coca-Cola, Union Pacific, L.L. Bean and Subaru. It was awesome and chock-full of lessons that are too numerous to mention here. Watch for a deeper-dive from me after I get access to the recording of the session.
It's never too early to start planning your trip to the 2020 Engage for Good Conference. And next year's conference will have a new home: Austin, Texas!
✍️ Partnership Notes
1. Ten of Lacoste's stores went crocodile-free for International Day for Biological Diversity. (How did you celebrate?) All profits from the day went to the International Union for Conservation.
2. How Bridgestone is ramping up its support the LGBTQ community with event sponsorships. Bud Light is also seeing rainbows and is donating $1 from each case sold.
3. Wow. Last month, Ulta Beauty raised $1.1 million for Save the Children at its 1,100 stores.
4. Last week, I covered Walgreens partnership with Red Nose Day. I also mentioned a controversy involving Red Nose Day's UK partner, Comic Relief. Fortunately, the comms team at Walgreens are subscribers to my newsletter and were quick to suggest a clarification. Red Nose Day USA partners with Comic Relief USA. The latter is an independent organization from the UK organization, so they are only doing cool things.
5. How to crush your fundraising goals with CrowdRise. FREE Webinar on June 12th [SPONSORED LINK]
🤑 Marketing Your Cause
1. People love organ donor campaigns like World's Biggest Asshole. But do these creative marketing campaigns really increase registrations?
2. Some great advice here...seven effective ways to get through Facebook’s declining organic reach.
3. How to follow up with all the great people you met last week at the Engage for Good Conference (or any conference!)
🔬Cause Research**
**This survey was conducted by Selfish Giving/Accelerist between April 3 - May 6, 2019 and includes the data collected from 241 nonprofit corporate partnership professionals.
Previous Research: 2019 Corporate Partnership Salaries (5/15); Average Duration of Employment (5/22)
😎 Cool Jobs in Cause
1. Manager, Corporate Partnerships, Feeding America (Chicago)
2. Events & Cause Marketing Specialist, East Tennessee Children's Hospital (Knoxville, TN)
3. Communications Manager, Rainforest Foundation (Brooklyn, NY)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. You have to wonder what The North Face was thinking here.
2. Inside Levi’s stand against gun violence. It started when a customer shot himself in the foot in a store dressing room.
3. You need to think like an entertainment company. 🥳
Have a question, comment or just want to say hi? Just hit reply or head over to Twitter.
