Newsletter: Join Me at Corporate Partnerships Everywhere on Feb. 24th 🌎 ; 10 Power Questions To Get a Corporate Partner's Attention ✊ ; Who Won Cause Marketing at Super Bowl LVI? 🏈🏆
I'm excited to once again be apart of the only international conference dedicated to corporate-charity partnerships.
It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for Thursday, February 24th.
YOU CAN SIGNUP HERE FOR JUST $69
Some of the sessions at this year's half-day event include:
⚡️Behavioral Science: Nudge Partners Into Saying “Yes!”
Grow your behavioral science toolkit and take tips back to your desk to include in applications, pitches and updates.
⚡️How Two Partners Kept a Remote Workforce Engaged in Their Partnership
Distance is no object - learn how to make the most of your partnerships and create a sense of togetherness, even when you're not in the same place.
⚡️How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101
Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in.
⚡️Pitch Stop (Back by popular demand!)
Grow your confidence in a behind-the-scenes look into how to make a successful pitch at Pitch Stop, as 3 charity representatives pitch to experts for feedback.
I'm one of the "experts" joining the Pitch Stop! I'm plan on giving all my feedback with a Boston/British accent that I've been working on for two weeks! 😂 Forget Ukraine. This could spark an international incident!
Join me and others from around the world at Corporate Partnerships Everywhere!
✍️ Partnership Notes
1. What do your sponsors really want? “Sponsors want to be in the conversation, not sponsor the conversation.”
2. Ten top power questions that will make your corporate partner take notice.
3. You had a great first meeting with a prospect! 🙌 But now they aren't returning your emails.😔 Here's what to do next. I like #2: "Treat each follow-up email as a fresh start."
4. How one industry calculates bang for the sponsorship buck. There's a good lesson here for nonprofits focused on marketing sponsorships. Don't talk about driving sales. Talk about "advertising equivalency value." How does your nonprofit sponsorship opportunity compare to other forms of advertising.
5. Who won cause marketing at Super Bowl LVI? 🏈🏆 Watch all the ads and pick your fave!
🤑 Marketing Your Cause
1. 10 tips to make your website partnership friendly. #4: Testimonials. [Hit reply 🔘 and ask me about my case study service!]
😎 Cool Jobs in Cause
1. Corporate Partnership Specialist, Workplace Giving & Engagement, Wounded Warriors, Multiple Locations
2. Social Impact Manager, Harry's, NYC
3. Senior Manager, National Corporate Partnership, Make-A-Wish America, Multiple Locations
4. Director, Business Development, Operation Homefront, McLean, VA
5. Director, Corporate Initiatives, Alzheimer's Association, Austin, TX ($70k - $90k)
6. Corporate Affairs Manager, Black Mental Health Matters, Remote
🧠🍌 Brain Food
1. Opinion: Why purpose-driven companies can’t lose focus on profits.
2. It's later than you think.😳
3. I'm using YouGlish to work on my British accent for Corporate Partnerships Everywhere! After February 24th, I'm going to work on my English.
