Newsletter: Future Proof Your Nonprofit 💪🏽 ; Pump-Up for Alzheimer’s Raises $147,000⛽️ ; Why Some Companies Prefer ‘Secret Sustainability’ 🤫
I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising.
You might be thinking, "Whoa, Joe is talking about something else besides corporate partnerships." That's not true. But I am thinking more about the best to way nonprofits can attract corporate partners.
Too often we talk about what happens after you've landed a prospect. "Yay! I have a partner. What can I do with them?" Frankly, that's the easy part. The real challenge is getting a corporate partner in the first place, right? I would argue that an even more pressing challenge is developing something that raises money from both individuals AND companies. 🤭Wouldn't that be ideal?
Sound interesting? That's what I'm talking about at Georgetown this week. I'm looking forward to sharing my ideas with you in the coming weeks!
✍️ Partnership Notes
1. Cause marketing for gas stations. Purple Pump Up for Alzheimer’s raised $147,000. Nice combination of an ask-at-the-pump with a donate profits day at 17 gas stations.
2. Newsletter reader Melissa Carle shared this campaign with me. For every NFL touchdown scored this season, PepsiCo will donate 100 meals to United Way! Do you have success or lesson to share? Hit reply to this email and share it with me.
3. American Express is launching a global call to action through the hashtag #backouroceans, a tag that allows consumers to share their stories and tag friends who want to get involved. For every comment made now through 9/23, American Express will partner with Parley to remove two pounds of plastic from beaches and coasts, up to 1 million pounds.
🤑 Marketing Your Cause
1. In marketing, mass your forces. Every ad in this subway station was replaced with photos of cats to promote adoption.
2. Effective, credible, valuable. Why your nonprofit should be focused on earned media.
3. What to do when your cause is in the spotlight. Lessons from a seven-person nonprofit that got international attention during the Amazon fires. [Hit a paywall? I can email the article to you.]
😎 Cool Jobs in Cause
1. Officer, Cause Marketing, American Red Cross (Washington, DC)
2. Executive Director, Canadian Entrepreneurs in New England (Cambridge, MA)
3. Senior Program Manager, BIO Ventures for Global Health (Seattle, WA)
4. Director, Strategic Initiatives, United Way (Irvine, CA)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Why some companies prefer "secret sustainability."
2. How a small school with no alumni network raised $10 million.
3. The popular board game Candy Land was invented for polio wards.
Have a question, comment, or just want to say hi? Just leave a comment or head over to Twitter.
