Newsletter: Help Writing Your Newsletter ✍️; Patagonia Stops Selling ‘Power Vests’ to Jerks🖕; How to Deal with Unrealistic Expectations 🙄
Three things this week.
First: Please, please head over and take the Selfish Giving / Catalist 2019 Corporate Partnership Professional Compensation Survey. This information doesn't exist ANYWHERE but is much-needed. As one reader wrote last week:
"A salary survey, umm, yes please! I have a hard time finding out what my salary should be, my peers aren't going to tell me and doing a google search just gives me a wide range! I hope a lot of people fill it out so we can get nice data."
The results of the survey could mean a big raise for you in the coming year!🤞
TAKE OUR ANONYMOUS SALARY SURVEY
Second: I've just finished writing up case studies for three organizations and am accepting new assignments. You know what clients love about my Case Study Service? They get a 500-word case study they can use to recruit new partners AND I give them useful, actionable advice on how the partnership can be improved and grown. Hit reply and let me know with what partnership I can help.
Third: I'm considering rolling out an EMAIL NEWSLETTER SERVICE (Because Joe knows email newsletters, right?) Here's how I'm thinking it will work.
1. A one-time assessment of your email newsletter. I'll look at everything - both on the frontend and backend - and provide you with practical, insightful feedback on what you could be doing to improve your email newsletter. Every nonprofit should be doing this once a year!
Your investment: $1,000
2. I’ll work WITH YOU to put together your email newsletter every month (up to two issues). I'll work with your team to edit, review articles, assist with setup, make suggestions, etc. I’ll be your email newsletter advisor!
Your investment: $2,000 per month (minimum 3-month commitment)
3. I’ll write, assemble and publish your email newsletter every month (up to two issues). This means your email newsletter is my responsibility! Based on input from your team, I’ll write, assemble and send your email newsletter and then analyze the results and improve it! This includes setting up an email pop-up on your site to collect new subscribers.
Your investment: $3,500 per month (minimum 3-month commitment)
Interested? Hit reply and tell me what you have in mind.
✍️ Partnership Note
1. Regardless of the size of the business, consumers expect them to speak out on social issues.⬆︎
2. Good news: Mondays, not Wednesdays, are when most heart attacks occur. In partnership with the American Heart Association, Stage customers at 688 retail stores will receive $5 off a $25 or more purchase when they say "heart" at checkout on every Monday in April. Stage also will donate a dollar for each Facebook or Instagram post in April mentioning #bringhearthome.
3. Sandwich chain Which Wich is teaming up with Hormel Foods and its SKIPPY peanut butter brand to host a month-long virtual spreading party to benefit hunger relief efforts in local communities. For every sandwich made and donated, the three brand will donate $1 up to $20,000 to hunger relief efforts nationally. Love peanut butter? Me too. Here's another PB cause marketing promotion.
4. A good message to share with your retail partners: CSR takes time and either go big or go home.
5. Patagonia refuses to sell logoed ‘Power Vests’ to jerks.
🤑 Marketing Your Cause
1. Based outside the Macy's Flower Show, 9,000 pink carnations 🌸represent a healthy brain. The black opium poppies convey the effect of opioids. When you pull one of the poppies in the #HopeStems activation, it reveals a message about opioid addiction as a disease.
2. The top 10 nonprofit Instagram accounts and what you can learn from them.
3. Media relations guru Peter Panepento at Turn Two Communications shares five excellent nonprofit blogs and is looking for more examples.
4. Lush's new digital strategy may be a good model for nonprofits. The cosmetic retailer is testing dumping social channels in favor of more emphasis on its website, email, and phoneline for one-on-one convos while increasing its emphasis on influencer marketing. BTW, this highlights just how useless company social media handles are. People want to connect with another person and not some stupid logo.
😎 Cool Jobs in Cause Marketing**
1. Director, Philanthropic Partnerships, Estée Lauder Companies (NYC)
2. Associate Director, Development Programs, Cleveland Clinic (Cleveland, OH)
3. Director, Corporate Partnership Development, KaBOOM! (Washington, DC)
4. Partnership & Activation Manager - Sports Alliances, American Cancer Society (Atlanta, GA)
**Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link.
🧠🍌 Brain Food
1. Goodwill teams up with start-up to take on Amazon.
2. My experience is that many people who oversee corporate partnership programs generally have unrealistic expectations. Here's how to manage them.
3. Cause walks are dead. Long live cause walks. How Alzheimer’s Association’s fundraising walk is bucking a downward trend. [Did you hit a paywall trying to read this article - or any other article in my newsletter? Just hit reply and I'll send it to you.]
4. Game of Thrones is back on Sunday and I can't wait. I know what I'll be munching on when I'm watching... [VIDEO]
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter. 🙏
