Newsletter: How Shoppers Hear About Brand-Supported Causes 📣 ; Help for Partnership Professionals Looking for Work 💼 ; Aldi Sells Lemony Products to Benefit Alex’s Lemonade Stand 🍋
Are you a corporate partnership professional that's out of work? I want to try to help in two ways.
1. Let me know that you are looking. I've heard from many of you already and have forwarded several jobs to people - usually in advance of publishing them in my newsletter. I'd be happy to do the same for you. Just hit reply and tell me what you are looking for and include a link to your LinkedIn page so I can see your background.
2. Write a blog post or host a webinar with me. In speaking with different people, I've been really impressed with people's skillsets. Usually, they are very strong in one area, like account management, sales or marketing. I would love for you to share your expertise with my community in either a blog post and/or webinar. Just think about the opportunity. You get to talk about something you're good at to 3,000 people - most of whom work in the area in which you're trying to land a job! What do you have to lose? Plus, I'll help get the post/webinar just right! Just hit reply and tell me what you have in mind!
Finally, I just want to remind those out there struggling that I'm here to help. We'll all get through this.😊Hit reply and let me know what I can do.
✍️ Partnership Notes
1. How do shoppers hear about brand-supported causes?👆It's interesting that only 10% said they heard about it from the nonprofit. This data comes from a great, must-read report in The Checkout, It includes other valuable data like How much more are shoppers willing to spend to support a cause?
2. This is a good list. 50 U.S. companies that stood out during the pandemic. They range from Specialized Bikes 🚴♀️to Serta Simmons Bedding. 🛏
3. This UK water authority is offering to split one million pounds among five charities if consumers reduce their water use.
4. Beginning today, supermarket chain Aldi is selling an assortment of lemony products benefiting Alex's Lemonade Stand Foundation. If my memory serves, Walgreens did something similar for Red Nose Day a couple of years ago.
5. 20 ways to thank virtual event sponsors. Also, famed event planner Bryan Rafanelli offers advice on the future of nonprofit events.
🤑 Marketing Your Cause
1. The Girl Scouts plans to launch CircleAround, a standalone media company and online destination that will be a "compelling, inspiring and trusted content site for women," as well as generate profits to support the nonprofit's mission.
Joe Pulizzi on the most recent podcast of This Old Marketing - where I first learned of the launch - makes a compelling case that the the Girl Scouts aren't niching down enough to a specific, targeted audience. I agree! The riches are in the niches!
2. Why fundraising and content marketing need to marry in the post-covid world. The author suggests three steps. I've been talking about step #1 for some time...
3. Tiffany Rivers, social media manager at Boys & Girls Clubs of America, talks about how her team uses social media to bring 4000+ clubs together on the Social Pros Podcast.
😎 Cool Jobs in Cause
1. Head of Licensing & Partnerships, National Wildlife Federation (Reston, VA)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Many charities won’t make it out of the pandemic, but it's easy to predict which ones will.
2. Harvard Business School Professor David Fubini: Is it time for Big Apple Circus to fold the tent? 🤡🎪
3. This week's gahhden photo features 'Happy Returns' yellow daylilies, a blue mophead hydrangea and a white oakleaf hydrangea. I've grown hydrangeas for years; this year has been my best!
Have a question (garden questions welcomed!), comment, or just want to say hi? Just leave a comment below or head over to Twitter.
