Newsletter: Use ChatGPT-4 to Build Better Corporate Partnerships 🦾 ; The Case for Targeting Jewelry Stores in 2024 💍 ; Why We Need to Treat Museums Like Highways 🛣
I'm again excited to join the Corporate Partnerships Conference (CPC24)!
👉🏻👉🏻 Here are four reasons why you should join me at CPC24 on Thursday, March 21st.
🌎 Corporate partnerships are everywhere now. They are no longer just local, regional, or national. THEY ARE INTERNATIONAL. And this is the only truly international conference on corporate partnerships. Now more than ever, we must toss away our parochialism and learn from corporate partnership pros worldwide.
✍️ I'll be delivering a new presentation. It's called 🤖How to Use AI to Build Better Corporate Partnerships. I'll be sharing some practical advice on using AI - specifically ChatGPT-4 - as your wicked smahht partnership intern.
🏆 CPC has a full agenda of actionable sessions. Visit this page and click on "Sessions." You'll be impressed!
🚀 The Power of Purpose-Driven Marketing 💪 Building Corporate Partnerships Through Employee Volunteering 💖 Elevating Partnerships: The Art of Stewardship 🧭 Navigating Corporate Partnerships as a Regional Charity
🤑 This conference is wicked affordable. Right now, it's just 68 bucks and change. Plus, when you enter SELFISH15 at checkout, you'll save an additional 15%. Wowza!!
That's the rock-bottom lowest price to attend. It will never be cheaper than it is right now!
The bottom line is this.👇
“Join us for workshops and presentations from an impressive line-up of international and expert speakers who will provide you with cutting-edge insights and proven advice on building corporate-charity partnerships that make a serious dent in your charity missions.”
✍️ Partnership Notes
1. A good slide for your pitch deck. 7 in 10 consumers say they tend to buy brands that reflect their personal values.
"Alignment with personal values can mean a variety of things to consumers, a past study has revealed, including being respected, supporting good causes, making a difference, and equal rights."
2. Why you should be targeting jewelry stores in 2024.
Jewelry stores that partner with causes, according to ChatGPT-4
Alex and Ani: Known for their Charity By Design collection, they partner with various nonprofits and donate a portion of the proceeds from specific charm bracelets.
Pandora: This popular jewelry brand has partnered to create special pieces or collections to support various causes and charities.
Kendra Scott: The brand is known for its philanthropic efforts through its Kendra Gives Back program, hosting events and creating pieces where proceeds benefit numerous nonprofits.
Tiffany & Co.: Through various initiatives and partnerships, they've supported environmental conservation and other causes.
David Yurman: This brand has a history of creating unique pieces where a portion of the sales goes to support different charitable organizations.
3. Three ways to tell if your partnership is on shaky grounds. You always want to keep your partners close to you. Write case studies, follow and track them on social media, chat with them when they aren't expecting a call, etc.
🤑 Marketing Your Cause
1. Should you prioritize ATTENTION or TRUST in your communications with current and prospective partners? You need both, but I'd focus on the latter.
“(N)othing is as fast as the speed of trust … In a high-trust relationship, you can say the wrong thing and people will still get your meaning. In a low-trust relationship, you can be very measured, even precise, and they’ll still misinterpret you.“ - Stephen Covey
Two ways to grow trust through content
Tap attention to build trust. When prospects visit your partnership web page, attention is high, but trust is low. Include high-quality free content to build trust, but keep other content, like detailed case studies, gated and ask for an email.
Build trust through consistency. Encourage web page visitors to share their email addresses to receive high-quality regular content via a bi-monthly or monthly email newsletter.
2. Trying to pick the right social media channel to reach the right audience. This graph will help.
😎 Cool Jobs In Cause
1. Corporate Partnership Officer, Museum of Flight, Seattle ($80k - $110k)
2. Director, Corporate Partnerships, ZERO Prostate Cancer, Remote
3. Director, Business Partnerships, Humane Society of the United States, $115k - $140k)
4. Associate Vice President, Corporate Philanthropy, City of Hope, Remote
🧠🍌 Brain Food
1. Why we need to treat and fund museums, theaters, and galleries like interstate highways. 🎁 (🎁 = I subscribe to this publication and am "gifting" you the article.)
2. We haven't had much of a winter here in Boston. That's two mild winters in a row. Still, it's winter, right? I'm proud to report I have a few things popping in February!
I've been trying to add more "winter interest" to my garden for the past few years!
Left to Right: Hellebores, Witch Hazel, Arctic Sun Dogwood, Winter Aconites
