Newsletter: How to Maximize What You Have 💪🏻 ; Busch Light, Retired Astronaut Make Case Against Going to Space 🪐 ; Flags for Good 🏳️⚧️
On Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with the fantastic team at Good Scout. We'll be answering all your questions about corporate partnerships.
👉🏻👉🏻👉🏻 The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing.
You probably hear enough from people about what you should be adding or planning for, but what should you do with the things you already have???
With this theme in mind, we'll be answering your questions around...
Strategically building a pipeline of prospective partners from those closest to you and require the least amount of energy to recruit.
Using marketing materials that can do triple duty at every stage of the partnership conversation, from awareness to consideration to decision-making.
Maximizing partnership accounts and portfolios and leveraging them to achieve your partnership goals.
Leveraging existing resources for selling and stewarding partnerships that don't require additional time, energy, and staff.
Besides hearing from yours truly 🥰, you'll also be learning from the team at Good Scout.
Answering questions during the session will be Charisse Brown Marcus, Managing Partner, and Blair Nordby, Strategist, Corporate Partnerships.
Since 2006, Good Scout has worked with some of the world’s most recognizable nonprofit and corporate brands. Good Scout is known worldwide for its extensive expertise in corporate fundraising.
This isn't my first webinar with Good Scout. Last year, I held one with them and we had over 300 signups and 150 live attendees. Maybe you attended. The webinar was a huge hit! 🙌
Interested? This is what you need to do.
Sign up for the Q&A session here .
You have to ask a question to register. (It's a Q&A session, right?)
Show up live on Thursday, May 4th at 1 pm. This session will NOT be recorded.
Are you ready to stop dreaming about all the things you wish you had and instead get busy with what you do? Register now.
P.S. One final thing we'll do during this webinar is talk about the upcoming Engage for Good Conference and what sessions we're looking forward to attending. Prices go up next week, so register for the conference today!
Remember to register with the unique code that gives you special access to ME during the conference.
👉🏻👉🏻 SGEFG 👈🏻👈🏻
(SG = Special Group!)
✍️ Partnership Notes
1. This article highlights a good lesson from the Bud Light and Dylan Mulvaney debacle.
"Promote causes over individuals. As Bud Light defenders have pointed out, many beer brands support LGBTQ+ causes. However, they generally promote a feel-good “Pride” message rather than amplifying specific, often controversial, individuals."
This is an excellent point to mention to prospective partners. Reputationally, it's safer for a company to work with a nonprofit. Yes, supporting a general "cause" - instead of a specific nonprofit or an individual - is probably the safest play for a brand (e.g. LGBTQ+ vs The Trevor Project vs Dylan Mulvaney). But supporting an established and well-regarded nonprofit (like The Trevor Project!) is still better than aligning with an unpredictable individual.
2. Whenever I met with a prospective partner, I always began by saying that whatever we decided to do together it would cost them no money. Zilch. Nothing. Nada. So when a company said they had no money I always responded that I didn't want theirs anyway.
3. For Earth Month, Busch Light is teaming up with One Tree Planted and a retired astronaut to make the case against going to space and why we should be planting more trees here on Earth.
🤑 Marketing Your Cause
1. In her April newsletter, PR pro Michelle Garrett has some great advice on attracting and working with journalists so you can earn more earned media. Many people forget that earned media is a great way to build an audience!
I like what Michelle said near the bottom: "If you can pitch stories that tie into trends, that may give you a leg up, according to 69% of journalists responding."
It's all about being relevant, folks!
2. When contacting partners, maybe we should leave fewer voicemails and more audio notes.
😎 Cool Jobs in Cause
1. Director of Cause Marketing & Solicitation, Auburn University, Auburn, AL ($66k - $120k)
2. Director of Partnerships & Alliances, BWF, Bloomington, MN ($85k - $100k)
🧠🍌 Brain Food
1. Companies are still doing ESG, but they don't want to talk about it.
2. Tired of buying flags from companies that sold Confederate flags and the like, Michael Green started his own company called Flags for Good . All his flags promote progressive messages and donate a portion to world-changing causes.
I'm kind of partial to this flag. 🥰🥰 And it was on sale so I bought it!
3. It's time to quit your bucket list.
