Newsletter: How to Partner with Sports Teams ⚾️ ; Domino’s Raises $9.8M for St. Jude 🍕; Greenpeace Saves the Arctic from Shell Oil ❄️
When Brittany Hill from Catalist called me last week she had had enough.
"Your past two newsletters have been all about the New England Patriots. 🏈 Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams."
Of course, I was like....🤭😡😬. She had a point. So, sheepishly, I asked her what she had in mind.
"Catalist interviewed a thousand people to better understand the intersection of sports and social good," Brittany explained. "I can show nonprofits why sports teams need them."
"Like how the Patriots need Tom Brady?, I said."
"Exactly," said Brittany. 🤥 "But instead of giving your readers a reason to hate you, I'll give them a full report, infographic and an hour-long webinar that will translate the findings into a real strategy that nonprofits can use with sports leagues, teams and even players."
"Okay. But do you promise not to say anything bad about the Patriots?," I said.
"Joe, I can't promise that. I'm a Saints fan."
"I understand," I said. "Still, can you give my readers a preview of what you'll be delivering during this webinar on February 21st?"
"Sure. They can start with this post and infographic. And here's a link to sign up for the FREE webinar."
"This webinar looks like an MVP performance," I said. "Should we invite Super Bowl MVP Julian Edelman to the webinar?
"Shut up, Joe." 🙄☎️
✍️ Partnership Notes
1. Great in-store event! Swing by Joann stores for Make A Blanket Day this Saturday. The event features a free no-sew blanket-making activity in all of the craft retailer's 350 stores. Blankets will be donated to local charities including Project Linus.
2. Domino's Pizza did it again. They raised a ton of money for St. Jude Children's Research Hospital. $9.8 million to be exact. That brings their total dollars raised over the past 15 years to $57 million. How do they do it? Online and in-store round up programs.
3. Advice from Levi's and Ben & Jerry's about how companies can become activists. "Do 10 things and talk about three of them."
4. Trade show cause marketing⬆︎. Here are a few more examples. Of course, my favorite example is See a Demo, Get a Goat.
5. Panera plans to close the last of its "Cares" restaurants on Friday. Why didn't this social experiment pay off? [Can't access this article, or any other article I linked to in the newsletter. Hit reply and I'll send it to you.]
🤑 Marketing Your Cause
1. When the federal shutdown shutdown this nonprofit's #1 fundraiser, the seven-person team (without a development person) took to the phones, email and social media to raise money. You won't believe how much they raised!
2. Sometimes we should work with companies. Sometimes we should fight them. Greenpeace shows how people power saved the Arctic from Shell Oil.
3. The top charities with the greatest awareness in households with less (and more) than $100,000 annual income were...
😎 Cool Jobs in Cause Marketing**
1. Director of Institutional Giving, Action for Health Kids (Chicago)
2. Corporate Communications Specialist, Arthritis Foundation (Atlanta)
3. Manager of Impact & Cause Marketing, Pledgeling (Venice, CA)
4. Vice President of Partnerships, Million Dollar Women (NYC)
5. Senior Director, Private Sector Engagement, World Wildlife Fund (Washington, DC)
**Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link.
🧠🍌 Brain Food
1. How nonprofits can help donor-advised fund philanthropists listen and learn.
2. Is your nonprofit waiting too long to ask for donations?
3. This zoo will name a cockroach after your ex, then feed it to a meerkat on Valentine's Day.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter. 🙏
