Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners 😇; 'Plogging' Arrives in America 🏃♀️🗑
Want more corporate partners?
For early-stage engagement with companies, focus on:
1. Email. The first connection with a prospect is often through email. But plan for a weekly connection via a must-read newsletter.
2. Website. Companies find you online first. That's where they'll sign up for your newsletter. If you don't have an email newsletter signup pop-up on your website, you're missing a major opportunity to identify warm leads.
3. Search & Social. This is how they find your website in the first place. That's why you need a a regular stream of outstanding content on your website that you, in turn, share on your social channels.
For late-stage engagement that converts them to partners, focus on:
1. Email. One-to-one emails and newsletters will keep them engaged.
2. Website. Let's be more specific. Case studies are key here. Businesses want to know that you have a history of success with other partners.
3. Phone calls. Make it personal!
4. Retargeting. Stay top of mind by stalking them on the web via Google and Facebook ads.
Any questions?
Top Stories
1. This week on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT PAINTING, about Paint It Forward, a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada.
Cause Marketing
1. Lifesum is the first health app to allow its users to log and track ‘plogging’ - the Scandinavia fitness trend that combines litter collection with jogging. The company is working with Keep America Beautiful to bring this enviro-fitness craze to the states!
2. Check out the Golden Halo Award winners and the finalists for 13 different categories. Of course, the consumer donation/crowdfunding category is always my fave.😊The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing. Will I be seeing you at the 2018 Engage for Good Conference where the gold and silver award winners are announced? Register soon to get the early bird price!
CSR
1. Two weeks ago I reported on how the Newman’s Own Foundation was inching closer to an April deadline at which point it would begin the process of soliciting buyers for the operating company that has been the engine that generates its funds. Thankfully, with the addition of the Philanthropic Enterprise Act of 2017 as part of the Bipartisan Budget Act of 2018 private foundations can own 100% of a business under certain conditions. Allen Bromberger at Perlman & Perlman explains the impact of the law on the Newman's Own Foundation.
2. Want executives to focus on CSR goals? Put it in their contracts and tie it to compensation. It works!
Cause Content
News on companies & nonprofits that are leveraging storytelling and content marketing to build an engaged & subscribable audience that can - over time - be monetized.
1. Charity: Water talks about the importance of storytelling. Tyler Riewer, brand content lead for the charity, believes that capturing the impact of the organization’s work makes their mission hopeful rather than overwhelming. [VIDEO]
2. Environmental charity Greenpeace has been experimenting with the use of virtual reality (VR) to help the organization engage with people and encourage more people to sign up. At events like music festivals, Greenpeace has been letting attendees try on a VR headset as part of a drive to improve engagement. It's worked! Sign ups have doubled.
3. Infographics should definitely be a part of your content strategy. Hubspot shows you how to create an infographic in under an hour and offers 15 free templates.
Help Wanted**
1. Officer, Corporate Relations, Boston Children's Hospital (Boston)
**Would you like your cause-related job featured here? Hit reply or email me at joe@selfishgiving.com.
Mental Nourishment
Resources to help you to improve or just learn something new and different
1. Corporate America has discovered its next ad slogan: #MeToo. This is America, and for some companies the #MeToo movement will be a chance to make a buck.
2. “I went to historical sites and I was really pissed off by the interpretation of African-Americans.” Kudos to this woman who is making sure historical reenactments get slavery right.
