Newsletter: 5-Store Ice Cream Chain Raise $1 Million🍦; Back to School Cause Marketing is in Session 🎓; CVS Pledges $10 Million Via In-Store Fundraising 💵
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Last week's newsletter had a 46% open rate. That's pretty good, especially during the middle of the summer. Most newsletters have an open rate of around 20% and that dips in the summer. I should be happy, right? But I'm not. I want an open rate that's regularly OVER 50%. That's truly impressive!
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Partnership notes
🍦This small chain of Dairy Queen stores in Canada has raised $1 million for Children's Miracle Network. This story reminded me of an interview we did with a Texas DQ franchisee on how they raised money for causes with in-store fundraising. Lots of good insights here. Be sure to check out the DQ slide deck they presented at the National Restaurant Show that same year.
💔Is your retail partner or prospect on this list? 10 retailers at risk of bankruptcy. Even if they aren't, cashierless tech will soon blow them up. 💥Rest in peace (or pieces).
💵Congrats to the American Cancer Society. CVS has pledged to contribute a minimum of $10 million through in-store fundraising over the next three years.
🚌Back to school cause marketing is in full swing. Special Old Navy gear will benefit Boys & Girls Clubs and the retailer will raise $1 million at the register. Tom's of Maine will donate 10,000 "Backpacks Full of Good."
Marketing your cause 🤑
♳ This will make Operation Warm even more appealing to corporate partners. The Green Guardian Coat will be made from recycled plastic bottles.
🛩With ten short words this airline passenger convinced a plane full of people to support her and she saved a life. The seven key things she did right that could help your cause. "She lowered the ask."
🗓Check out the quarterly newsletter that Save the Children is emailing to corporate partners and prospects and ME!
Cool jobs in cause** 😎
1. Corporate Relations & Sponsorship Director, San Antonio Stock Show & Rodeo (San Antonio, TX)
2. Corporate Giving and Partnerships Manager, National Audubon Society (New York, NY)
3. Cause Marketing Relationship Manager, Sears (Hoffman Estates, IL)
**Have your cause-related job featured here for FREE. Hit reply or email me at joe@selfishgiving.com.
Brain food 🧠🍎
🌯Chipotle CEO: We're a purpose-driven lifestyle brand. But are they really betting the farm on an app?
🧠Want the mind of Leonardo Da Vinci? Keep a “to-learn” list.
Have a question, story suggestion or category you want to see covered? Just leave a comment below. 🙏
