Newsletter: L.L. Bean Counters Bad Press with $3M Donation ๐ป; Move Over Millennials Here Comes Gen Z ๐ถ; How Hurricane Harvey Relief Was Spent ๐
Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ๐ค
With Labor Day right around maybe you or someone you know is looking for a new gig. Be sure to check out the two jobs I posted below for my client ServeMinnesota. They are smartly leading with content marketing and are looking for two wicked awesome professionals to work with me in becoming a content-driven organization.
Have a great and safe long weekend!
Partnership notes
๐ฒWill a $3 million L.L. Bean donation to the National Parks Foundation "cleanse" the company brand?
๐Companies are making more and bigger investments in a single-issue area or in one organization that aligns with their business purpose or motivation. Take the example of AbbVie, a Chicago pharma company, which has donated a whopping $100 million to Ronald McDonald House Charities.
๐ฌSome retailers are having a hell of a year. But will it last?
๐Get rid of your headache and give back at the same time.
Marketing your cause ๐ค
๐ฒ21 examples of nonprofit websites with amazing content. My favorite is Shelter Scotland, which offers advice on everything from homelessness to dealing with your landlord. Don't be just good. Be good for something.
๐ผOh, man. Just as you were getting a handle on Millennials, Gen Z is set to outnumber Millennials within a year.
๐คSocial media is emotional. SEO is mechanical. SEO content is honest and more transparent. That's why SEO is back! What's your plan to be found on the search engines?
๐How smart is this? Go where the people are! New York Public Library is turning full-length novels into ebooks that can be read with Instagramโs Stories feature.
Cool jobs in cause** ๐
1. Deputy Director, Strategic Partnerships, Philabundance (Philadelphia, PA)
2. Vice President, Content Marketing, ServeMinnesota (Minneapolis, MN)
3. Content Creator, ServeMinnesota (Minneapolis, MN)
**Have your cause-related job featured here for FREE. Hit reply or email me at joe@selfishgiving.com.
Brain food ๐ง ๐
๐How the money donated to Hurricane Harvey relief was spent.
๐Six years after I wrote QR Codes for Dummies, QR codes are still kicking. Parkland students are using QR codes on t-shirts to register voters.
Have a question, story suggestion or category you want to see covered? Just leave a comment below. ๐