Newsletter: GameStop Aims to Score $100K TODAY for Charity š® ; At What Stores are Consumers Spending Money?š°; Nikeās Lesson for Nonprofitsāļø
GameStopĀ is uniting the gaming communityĀ TODAYĀ to raise $100,000 to supportĀ Make-A-Wish FoundationĀ andĀ Childrenās Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. Here's how they describe the day:
For one day only, gamers can connect with their favorite directors, developers, designers and players at the top video game and collectibles companies to benefit charity during the GameStop Gives Twitter-a-thon,ā said Eric Bright, vice president of Merchandising for GameStop...Ā Join GameStop on Twitter starting at 9:30 a.m. CT and donate online atĀ GameStop Gives.
Cool, I thought! "But will the tweet-storm raise any money," I asked a GameStop rep. We'll see.
"The majority of the funds we raise during this campaign with come from our stores for the simple reason the campaign runs all month long and we have more than 3,800 GameStop stores who are participating in the fund raising campaign," she said. "The Twitter-A-Thon is a one day only event."
Still, GameStop has overĀ one million followers on Twitter.Ā Surely, they can raise some money. I'll be watching. Want to join me?
Partnership notes
1.Ā Who's working withĀ Grocery Outlet? They have 300 locations and will build 30 more stores this year and 40 next.
2.Ā TheĀ Chronicle of PhilanthropyĀ published aĀ whole slew of articles on corporate givingĀ last week. My favorite was this one onĀ how impact, data and promptness led to a $100 million corporate gift.
3.Ā Check out atĀ which businesses consumers are spending their money. Should you be working with more jewelry and hardware stores?
4.Ā Nissan TitanĀ pickup truck owners say they bought their vehicle after seeing Titans helping in the community, such as during hurricane relief efforts.Ā So now Nissan is partneringĀ withĀ Habitat for Humanity, American Red CrossĀ andĀ National Park Foundation.
5.Ā When a CEO or President asks youĀ why they should publicly support a cause, share this article with them.
Marketing your cause
1.Ā Nike'sĀ marketing move last week wasn't smart...it was brilliant.Ā Professor GallowayĀ explains in this two minute video. Nike traded older, poorer, rural consumers for younger, affluent, urban consumers.š„Some nonprofits should consider doing the same.
2.Ā Nonprofits are always asking me about usingĀ LinkedIn, but I don't use it that much. It's boring! But you know who does:Ā Neal Schaffer. I really respect Neal and he has a new, free book onĀ how organizations can better use LinkedIn. I'm going to read it. Want to join me?
3.Ā A new study that suggests that word-of-mouthĀ (i.e. the dinner table, the back fence, the water cooler) make up the ultimate social network.Ā But how do you generate WOM?Ā I'm on it. I foundĀ a great, free webinarĀ that marketerĀ Jay BaerĀ is offering! I plan on attending myself!
4.Ā Stop thinking that you can't produce content unless it's beautifully designed and perfectly executed. You supporters are most interested in contentĀ that is accurate, useful and simple. For why corporate partners should share their nonprofit work stakeholders,Ā scroll down to point #4.
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Join Storytelling ExpertĀ Jenny RiddleĀ for aĀ FREEĀ Live Webinar
The Power of Strategic Storytelling
September 19th at 2:30pm EDT
Cool jobs in cause**
1.Ā Director, Strategic Partnerships,Ā American Cancer SocietyĀ (Boston)
2.Ā Corporate Relations Officer,Ā EcoTariumĀ (Worcester, MA)
3.Ā Vice President, National Partnerships,Ā TechForce FoundationĀ (Scottsdale, AZ)
4.Ā Vice President, Cookie šŖSales,Ā Cookies for Kids' CancerĀ (New York City)
**Have your cause-related job featured here for FREE. Hit reply or email me at joe@selfishgiving.com.
Brain food
1.Ā Traditional workplace giving isn't the future of fundraising. I think theĀ United WayĀ gets this. I'm not sure theĀ Combined Federal CampaignĀ does.Ā
2.Ā What would happen if youĀ planted one tree every day?
3.Ā Have a problem?Ā Tell a bee. š
Have a question, story suggestion or category you want to see covered? Just leave a comment below. š
