Newsletter: 10 Top Causes Companies Support 🤑; Voter Registration Drives are Everywhere 🇺🇸; 11 Marketing Ideas for Halloween 🎃
Thanks for all the birthday wishes last week! 🎉🎊🎁🎂
1. For those of you who requested a book. It's in your inbox. Don't see it? Check your spam folder as the book is a largish file. Still can't find it, hit reply to this email and let me know!
2. For those of you who requested 20 minutes of my time, I sent you an email with a week during which you can schedule an appointment. Please try to stick to that week. I had a ton of requests for appointments and had to stagger them throughout October.
3. For those of you who were fast enough to grab a t-shirt. I'm working on sending those out. Watch for a package from me and be sure to send me a pic of you wearing the shirt!
Thanks for making my birthday - and every Wednesday - a special day!
Partnership notes
1. I'm a big fan of incentives in cause marketing, but, according to this study, maybe you shouldn't offer them. The warm glow of altruism may be the best incentive!
2. What companies wish nonprofits knew about partnerships. I like #4: Be who you are.
3. Geez, everyone is doing voter registration drives. Even sports teams are pushing registration drives. Interested in companies that want to promote the vote? Here are 135.
4. Four breweries making charitable moves! 🍻I like Stack a Fish, Stock a Stream. Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout.
5. That fundraiser I mentioned in August between Valvoline Instant Oil Change and The Jimmy Fund? It raised $52,000!
Marketing your cause
1. Long Island Cares - The Harry Chapin Food Bank got some great earned media from one of my kids' favorite shows (Ok, one of mine, too!), Impractical Jokers. 😂
2. How people learn about – and judge – CSR efforts. Companies expect your nonprofit to spread the word on your website and via social media. What? You don't have a strong online audience? 😳
Cool jobs in cause**
1. Corporate Partnerships Manager, City Year (Dallas)
2. Director of Development, Go Red for Women (Baltimore)
3. Corporate Relations Manager, Greater Boston Food Bank (Boston)
4. Corporate Development Officer, American Diabetes Association (Northern, CA & Seattle Territory)
5. Corporate and Mid-level Donor Manager, Jewish Family & Children's Services (Philadelphia)
**Have your cause-related job featured here for FREE. Hit reply or email me at joe@selfishgiving.com.
Brain food
1. An alternative to companies giving back that brings about real change. Remember, cause marketing is just a small, first step. It's the company's own operations that matter the most.
2. Halloween is a $9 billion holiday that's ripe for cause marketing. 11 marketing ideas for Halloween.👻 What are you planning?
3. Check out this turtle rolling around on a wheelchair made of legos at the Maryland Zoo. 🐢is recovering from a broken shell.
Have a question, story suggestion or category you want to see covered? Just leave a comment below. 🙏
