Newsletter: Turn Your Web Site Into a Partnership Magnet 🧲 ; Digital Toilet Paper is the First Cause-Related NFT 🧻 ; Board Game Monopoly Gets Socially Conscious Makeover 🧐
We had a great Cause Docs clinic last week with Russ Holmes of Sprouts Solutions on building global partnerships. Check out the replay here.
Believe it or not, the Cause Docs will be back AGAIN on Thursday, April 1st at 2pm EDT. The doc joining us next week will be Mike Hollywood ⭐️, Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a digital magnet that attracts and converts visitors into partners. 🤭
Mike will be sharing his prescriptions on...
How to easily set-up and manage a partnership web page
Harnessing the power of content marketing, SEO & paid media pull-in potential partners
Tools that can help you capture leads on your website
You won't want to miss this appointment with Mike. He has deep experience in digital marketing, including ten years in CSR and cause marketing at Cone Communications and Rocket Social Impact.
As Mike's last name implies, he's a supahstah! 🤩
✍️ Partnership Notes
1. And the first brand to launch a cause-related campaign with NFTs is...🥁... Charmin toilet paper. 🧻🙃Proceeds benefit Direct Relief. Just think how much digital toilet paper would have sold for this time last year!
2. The history of McDonald's Shamrock Shake ☘️, how it's supported charities and the awful thing it exposes about our society. [Corrected Link]
3. A company donates an auction item to your virtual event...now what? Use your words: tips for writing virtual auction item descriptions that haul in more money!
🤑 Marketing Your Cause
1. I'm seeing more nonprofits using TikTok to build an audience that - over time - can be monetized with individual and corporate support. Take this example from the San Diego Zoo. They have 1.8 million followers on the platform! Are you interested in building an audience on TikTok? Check this out.
😎 Cool Jobs in Cause
1. Director, Thought Leadership & Communication, Feeding America, Washington, DC
2. Director of Corporate Alliance & Cause Marketing, Baylor College of Medicine, Houston ($94k - $130k)
3. Sponsorship Manager, Phoenix Zoo
4. Manager, New Partnerships - East Region, Feeding America, New York, Philadelphia, Washington, D.C. or Chicago
5. Corporate Relations Manager, Greater Boston Food Bank ($78k - $100k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. This Philadelphia hospital is trying to tie bonuses to doctors to patient referrals for fundraising.
2. The secret curse of the nonprofit world is restricted donations. Paul Graham is well respected player in the tech world. Share this one with your major donors!
3. The board game Monopoly is getting a socially conscious makeover. No more beauty contests. 💁🏻♀️
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
