Ep264: This Household Products Company is Cleaning Up with Cause Marketing
Today on CauseTalk Radio, Megan and I talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.
On the show, Megan, Mike and I discuss:
Mike Esposito, O-Cedar
- Tell us more about O-Cedar and your partnership with Habitat for Humanity?
- You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston. How did you help?
- Specifically, how is O-Cedar supporting Home is the Key?
- Can you explain how you got internal approval for a cause marketing partnership?
- Where can people learn more about the program and how can they support it?
