Newsletter: One-Person Nonprofit Lands Partnership Deal with Nabisco 🍪 ; Denny’s Broadens Cause Marketing to Support Veterans 🇺🇸 ; Can You Make Your Employees Take the Covid-19 Vaccine 💉
Megan Strand and I are back with another learning club discussion on Thursday, December 3 at 4pm EST.
This time around, we'll tackle the complex topic of racial justice in corporate social impact efforts.
Hairy topic, right? That's why we've invited a pair of experts to join us.
To kick off our discussion, Kari Hayden Pendoley, Global Lead of Social Impact at Rodan+Fields, and Carrie Pena, Chief Experience Officer at buildOn will share how their partnership has tackled this issue and share the framework for their partnership model, which was built on servant leadership, trust, and strong solidarity with the communities being served.
The immersion program they built has been bringing together donors and grantees for six years, and with the help of experts like McKinsey and Northwestern, has strong guardrails to ensure these experiences are empowering, inclusive, and grounded in antiracism.
The program has been replicated by Salesforece, GE and others resulting in $20M in additional funding from new corporate donors for buildOn.
Join us! Register here.
Suggested Readings:
✍️ Partnership Notes
1. Earlier this year, Denny's raised $800,000 for No Kid Hungry. Check out who they are fundraising for next as they stay focused on the causes their customers care about most.
2. I frequently talk about Mark Horvath and Invisible People in my presenations. Despite being a one-man operation, Mark lands major partnership deals, like this one with Ritz Crackers.
You know why companies seek Mark out? Because he attracts them with his outstanding content. IP's Youtube page - Mark's keystone content asset - has nearly 800,000 subscribers. The question you must answer in 2021: What's your keystone content asset?
3. Last week I talked about cause products in my newsletter. This great example of a cause product comes all the way from Australia and has raised $500k. Thanks to Linda and Sharon at Stellar Partnerships for sending this along.
4. Now this is how you pivot during a pandemic! When the outerwear company Nobis learned that many people are afraid to donate coats in person because of Covid-19, it decided to make a donation with every purchase and send pre-paid mailers to any customer who wants to donate a gently used jacket to One Warm Coat.
🤑 Marketing Your Cause
1. A great article from HBR. Write to reward your reader. The five S's are simple, specific stirring...and two more! Worthy of your time.
2. A good lesson from Airbnb. Don't build a nonprofit. Build a brand.
3. More on brand building. 6 ways to build brand authority with content marketing. [Case Study Service]
😎 Cool Jobs in Cause
1. Manager, Corporate Partnerships, StoryCorps, Brooklyn, NY ($46k - $61k)
2. Director, National Advancement & Corporate Development, Crohns & Colitis Foundation, Remote ($110k - $160)
3. Senior Director of Corporate Partnerships, Operation Smile, Remote ($70k - $90k)
4. Vice President, Corporate Giving. CVS Health, Providence, RI
5. Cause Marketing Specialist, The Nature Conservancy, Arlington, VA
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. I ❤️this idea. The Sunday after Thanksgiving as the Black Friday for Art. It's a grassroots effort this year, and nearly 3,000 artists and arts organizations have signed on to participate so far.
2. Can you make employees take the Covid-19 vaccine?
3. The experts at Butterball’s Turkey Talk-Line are prepared for an unusual Thanksgiving.
Have a question, comment or just want to say hi? Leave a comment below or head over to Twitter.
