Newsletter: Former Partnership Manager Speaks Out on Racism, Abuse 😡 ; 3 New Books for the Read with Purpose Book Club 📚; Guess What? Purpose Drives CEO Reputation 😇
We had such a great book club meeting last week talking about the book Fanocracy! Did you miss it? You can watch the replay here.
Now it's time to pick our next book! 📚
We have three new books that nicely capture the zeitgeist of the moment. I'm looking forward to having a powerful conversation about one of them. My pick was White Fragility. I really encourage you to visit Amazon and read the descriptions for each book and a few reviews before making your pick.
Then head over to the Read for Purpose Facebook group and make your selection. We'll announce the new book next week and a date for the next live book club meeting.
I hope you can join us for both the book and the discussion. This is going to be a very interesting one!
✍️ Partnership Note
1. Morning Consult asked stakeholders what actually drives CEO reputation. Among the top drivers ⬆️half relate to purpose. 😲
2. Everything is not OK at the Crisis Text Line or Do Something. A former employee in corporate partnerships shares his story and offers some pointed advice and suggestions for protecting yourself.
3. Sometimes you have to just do what you believe in and screw the sponsorships. But wait! Being authentic really does bring in sponsors!
4. We're going to see more of this. Small businesses coming together to form coalitions and fundraisers around specific issues. Participating businesses will donate anywhere from 10% to 100% of sales to Color of Change.
🤑 Marketing Your Cause
1. Your audience is not the same as your database.
2. Another take on audience. Audiences aren't discovered. They are connected to.
3. Why you should never (evah) send image-only emails.
😎 Cool Jobs in Cause
1. Senior Account Executive, McPherson Strategies (Remote)
2. Corporate Development Manager, Trust for the National Mall (Washington, DC)
3. Executive Assistant to the CEO, Grow Ensemble (Remote)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. I really want to be positive folks. But August is just six weeks away. 📉🔥😳
2. No specific skill will get you ahead in the future - but this ‘way of thinking’ will.
3. Summer begins Saturday. I thought it might be fun and relaxing this summer to share some pictures from my gahdens! Pictured below are the dainty flowers on a Redvein Enkianthus. Lovely, right? 🥀
Have a question, comment, or just want to say hi? Just leave a comment below or head over to Twitter.
