Ep244: Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)
Today on CauseTalk Radio, Megan and I talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!) on who give us an update on the Collaborative and share news on an exciting new cause platform from electronics giant LG.
On the show, Megan, Carol, Chris and I discuss:
Chris Noble, Matchfire
Carol Cone, Carol Cone on Purpose
- Remind our listeners on how the Purpose Collaborative got started and what you've been up to.
- How and why Matchfire got involved in the Purpose Collaborative.
- Is the Purpose Collaborative model the future of the agency world? The lessons and challenges of this new model.
- The Collaborative's work on launch of LG's Life's Good: Experience Happiness platform to reduce youth stress by teaching teens the skills that drive happiness.
- How challenging was it to convince LG to adopt a platform that was disruptive and meaningful?
Show Notes
Ep144: Carol Cone on What's Next for Her, Cause Marketing & Purpose
#ExperienceHappiness: LG USA Brings ‘Life’s Good’ Tagline to Life for Youths
