Newsletter: Study Shows Purpose Drives Impulse Purchases 🤑 ; Keebler QR Code Raises Dough for Make-A-Wish 🍪 ; 12 Tips to Write Like You Talk ✍️
Did you know that I literally have hundreds of posts on my Selfish Giving web site??? It really shouldn't surprise ME since I've been posting on my site since 2004/5. Honestly, I'm so focused on creating this week's post that I often forget all the wicked awesome stuff I've published before!
Let's correct that this week with a few gems that you should definitely revisit this month!
How Do I Get a Corporate Partner to “Pay Up” After an Event?
What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?
Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?
Charity Partnership vs. Marketing Partnership: What's the Difference?
✍️ Partnership Notes
1. How savvy mid-size nonprofits can close more partnerships deals in a virtual world. First, initially connect with prospects personally and not around business. Second, use technology to your advantage and ask for brief meetings instead of hour-long conversations. Third, technology has erased geographic boundaries. Act accordingly!
2. Purpose drives purchase and impulse. In a grab-and-go situation, Purpose prevails. 66% of respondents said they consider a company’s Purpose when making purchasing decisions, and 62% said a company’s Purpose is an important factor when making a quick or impulse purchase.
3. Sweet Mary, what witchcraft is this? 😂Keebler is using QR code stickers on specially marked cookie packages and displays to “transport” people inside a hollow tree where they can hang out with elves and donate to Make-A-Wish. Try it for yourself. Open the camera on your phone and point it at the QR code in this image.
4. Last week on Cause Docs, Brittany Hill at Accelerist taught you how to prospect like a boss. This week learn how to position your organization's value like a boss. [Sponsor]
🤑 Marketing Your Cause
1. Why it's important to have a donor's email address.👆
2. Don't do things that don't generate leads for your organization. Here's how to determine which - if any! - social media sites are sending traffic to your web site.
3. 12 tips that will help you write like you talk. One tip I already use in my newsletter: #9 Italicize words for emphasis.
😎 Cool Jobs in Cause
1. Corporate Partnerships Manager, Kids in Tech, Greater Boston/Remote ($45k - $60k)
2. Integrated Marketing Communications Manager, Cause & Digital, Dairy Queen, Bloomington, MN
3. Director of Corporate and Foundation Relations, Make-A-Wish Mid-Atlantic, Bethesda, MD ($47k - $64k)
4. National Director, Corporate Healthcare Partnerships, CureSearch for Children's Cancer, Remote ($76k - $110k)
5. Director of Corporate Relations, Human Rights Campaign, Washington, DC ($70k - $97k)
6. Asst. Director of Corporate Relations, Boston Ballet ($65k - $75k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. How this King of Cashmere runs his business with an approach called humanistic capitalism.
2. Your best ideas are often your last ideas.
3. Why you hate the word Moist.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
