Newsletter: How to Raise Thousands (Maybe Millions) More with POS Fundraising 🤑 ; Raise More at the Register by Asking for Less 🤔 ; The One Word That Turns Off Donors 🤬
"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place."
👆This is what I tell people about cause marketing and point-of-sale.👆
Why?
Because point-of-sale (POS) is where all the money is, folks. Not focusing on POS when the right opportunity presents itself is like...
⚾️ Not trying to hit a home run when the pitcher lobs you a perfect pitch ️
💸 Not cashing in a winning lottery ticket
🐟 Winning a carnival game and picking a goldfish in a bag instead a teddy bear as tall as you
I mean, who does this, right? You get my point.
And don't think for a minute that POS fundraising is just for the big nonprofits and their national partners with 7-figure programs.
No, ma'am.
LOCAL POS fundraisers can raise five or six figures. This is a fact because Joanna MacDonald, former colleague and my co-author for Cause Marketing for Dummies, and I used to raise six-figures with POS all the time at Boston Medical Center.
Everyone should be working to raise their game on POS fundraising. And I have just opportunity for you next Thursday, May 12th @ 3pm EDT.
Joining me will be Accelerist CEO Brittany 'Brit-Bit' Hill. 💁🏻♀️ Brittany will be unveiling the very latest research on giving at the register.
💰 Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year.
🌎 Social issues & consumer preferences. Brittany will reveal the social issues consumers are giving to post-pandemic, which nonprofits consumers are gaga over - and how you can be one of them.
🔢 How to tackle POS step-by-step. Brittany will explain how your POS campaign strategy, setup, and implementation should evolve in 2022 and beyond!
Are you serious about cause marketing? If you are - and you must be! - you have to be serious about POS! Sign up now.👇
✍️ Partnership Notes
1. Nice profile of retail chain Tractor Supply and all the great cause-related work they are doing, including a great partnership with the American Farmland Trust. The company is planning to "ramp up its current spending on various programs, including those focused on education, by 30 percent."
2. David Hessekiel interviews professor who says her research shows that you will raise more money at the register if you ask for...less? 🤔
🤑 Marketing Your Cause
1. The one word charities use that turns off donors.
2. The City of Boston is using influencers to spotlight neighborhoods that have typically been underrepresented in the city’s marketing campaigns. Influencers might be a great way to get people talking about your nonprofit!
3. If banks can use Instagram to build a more human connection with customers, what's stopping you from using it with supporters? (Hit a paywall? Remember, I can email this to you!)
😎 Cool Jobs in Cause
1. Corporate & Foundation Relations Supervisor, Aquarium of the Pacific, Long Beach, CA
2. Director of Development, Partner Activation, Cleveland Clinic, Cleveland, OH
3. Corporate Development Officer, USO, Texas/Remote
4. Account Manager, Cause Marketing Partnerships, MDA, $73k-$98k
5. Manager of Institutional Giving, Headstrong Project, Remote, $80-$85k
🧠🍌 Brain Food
1. Oh, joy. The next frontier in branding? Logos you can see from space.
2. The strange business of hole-in-one insurance. It's a billion dollar industry with more than two dozen companies specializing in this niche field. ⛳️
This type of insurance was first offered in the early 1990s. I was doing charity golf tournaments in the early 90s! Why didn't I think of this idea? Instead I collected My Little Ponies. 🐴 What was I thinking? Twilight Sparkle in an unopened box was supposed to be my ticket to early retirement! 🙄
