Newsletter: How to Recruit Sponsors for Virtual Events 🤑 ; United Way, Cottonelle Partner for #ShareASquare 🧻 ; Adopt a Dog, Get Three Months of Free Beer 🍻
I hope you are as well and healthy as you can be in light of the current situation.😷Best to you and your family and friends!
Today, I'm expanding a bit beyond the webinar I did last week on future-proofing your nonprofit. This week I got several questions specifically on email newsletters and how nonprofits - and even individuals - can use them effectively. So in this week's video, which is a little over 20 minutes long, I discuss:
1. What makes email so powerful as a "keystone" content asset.
2. Why I ultimately chose an email newsletter as my "keystone" after experimenting with two other content assets.
3. All the valuable information and data I get when I publish my newsletter.
4. How I've monetized my newsletter with corporate support - but only after serving my audience and building trust and loyalty!
Let me know what you think and what questions you have!
🦠 Responding to COVID-19
1. Cottonelle partners with United Way for #ShareASquare. Also for United Way, DraftKings will donate $1, up to a total contribution $1 million, for every person who shares their rally cap on social media using the official hashtag #DKRally.
2. Reader Amanda Ponzar of Health Charities sent along this note on a creative activation during the pandemic:
"We just launched a year-long cause marketing partnership with Pie Five Pizza in early March -- and then coronavirus and quarantines hit.... However, the company still wanted to help even though it would be harder and one of their stores is even closed! Last night they did their first give-back night differently. Customers drive up and get their pizza outside/delivery and the company still donates 15%, plus it’s a great way to support not just charity, but local businesses affected as we all know restaurants and other small businesses have been hit hard. We adjusted the headline of the press release to be about partnering creatively during coronavirus and were able to get featured in News OK (The Oklahoman) in an act of kindness round-up. Hopefully more to come on this and other partnerships, as we all look for ways to make it work during these unprecedented times!”
3. Adopt a dog, get free beer 🍻...for three months.
4. I know many of you are thinking about your events and taking them virtual, so I asked Chris Baylis at the Sponsorship Collective about getting sponsor for these online events.
🤑 Marketing Your Cause
1. What should your nonprofit be doing right now? Do your job. ⬆️Diabetes Canada is! Like Make-A-Wish, do the best you can. If craft brewers, wedding companies and a boating and fishing foundation (scroll down to "Cast in the Right Direction") can serve their stakeholders, so can you!
2. Joe Biden must have been on my webinar last week because he launched a newsletter AND a podcast the same day. Coincidence? I think not.
3. It's a good time to rewrite your nonprofit's ABOUT US page. Here's how to write a persuasive one that converts.
😎 Cool Jobs in Cause
1. Chief Development Officer, Rise Against Hunger (Raleigh, NC)
2. Senior Director, Corporate Partnerships, Save the Children (Fairfield, CT)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. A corporate response tracker that shows how America’s 100 largest employers are treating stakeholders amid the coronavirus crisis. Note that you can sort this list by what they are doing (e.g. community relief fund, community services, furloughs, etc.).
2. It's another issue of the Good News Boost from the team at Rocket Social Impact 🚀Review Rocket's top five impact picks of the week or dig into their comprehensive list of what local heroes, companies, nonprofits and influencers are doing to fight the pandemic. [SPONSORED LINK]
3. This should kill some time. Ten virtual tours of museums 🖼, ten virtual tours of national parks ⛰and a virtual tour of Emily Dickinson's bedroom 🛏. The last one felt awkward, but so was Emily!
Have a question, comment, or just want to say hi? Just hit reply or head over to Twitter.
