Ep149: A Better Way for Selfish Givers to Give Socially Responsible Gifts
Today on CauseTalk Radio, Megan and I talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about my favorite topic: selfish giving!
Lisa, along with Francesca Gino (Harvard Business School) and Gavan Fitzsimons (Fuqua School of Business) wrote When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts.
Megan, Lisa and I discuss:
Dr. Lisa Cavanaugh, University of Southern California’s Marshall School of Business
- How it was Lisa's own giving of socially responsible gifts that sparked her interest in exploring why they are given and how they are received.
- How the positive reception of a socially responsible gift depends on the social distance between you and the person that's receiving the gift.
- Just how egocentric we are when choosing gifts for others and the importance of empathy for giving gifts the receiver will love.
- Other research Lisa has done and the power of one emotion: LOVE!
- Lisa's advice for giving socially responsible gifts.
Show Notes
When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts
WSJ: Socially Responsible Gifts Are Great - Primarily for the Givers
