Newsletter: Businesses Step-Up to Support Ukraine 🇺🇦 ; Why Your Partnership Program Needs a Newsletter 📫 ; Grocer Launches Cause Product to Fight Hunger in America 🍊
I always assume that people aren't listening to me - it protects my fragile ego.😆 But I know of at least one person who is: Katie Price, Senior Director of Philanthropy at Second Helpings in Indiana.
Last month - on Valentine's Day no less 🥰 - Katie wrote to me:
"After reading your email for several years, we were finally able to put together our own corporate e-newsletter. I’m so thankful to you for this idea. With the launch of the second edition, I had 4 people hit reply which I thought was huge. Two of which were about sponsorships, and one was someone that hadn’t sponsored this event since 2015! I am amazed at how a simple email can grab someone’s attention – right content, right timing! Thanks for giving us the idea. I hope you’ll take a look and let me know what you think."
A newsletter is a great way to stay on a prospect's radar screen.
Second Helpings' newsletter has a super-simple setup. It's opens with information on an upcoming event.
Next, the newsletter features a "Partner Spotlight" and then another sponsorship opportunity.
The partner spotlight is a powerful form of social proof. It adds a bit of FOMO and shows prospects that companies are working with you and seeing lots of success!
⭐️ I do have a suggestion for Katie and Second Helpings. They should curate a section of third-party articles in their newsletter and (possibly) call it Helpful Helpings.🤲
Some ideas for articles to include are...(BTW, these aren't real articles, just ideas of what to look for)
Purpose is the Fifth "P" of Marketing...and a Must for Every Business
No Rest for the Weary: Demand Stays High at Indiana Food Banks
Creative Ways Gen Z Employees are Helping Nonprofits
Business Leadership Lessons from the Frontline of Ukraine Crisis
Gee, where could you find some great articles to share with prospects??? Look no further than the Selfish Giving newsletter! It's all right here for you to steal and share!
Congrats to Katie and the team at Second Helpings!
✍️ Partnership Notes
1. A Milwaukee brewery is supporting Ukraine and calling out President Putin in the best way. Breweries around the world are being asked to unite in support of Ukraine. 🙏 Joining breweries is beverage makers. Check out Putin Punch.
2. World Central Kitchen is - of course - doing incredible work feeding people along the Ukrainian borders. Some restaurants, like Miami-based Pollo Tropical with 138 locations, are helping WCK with cause marketing programs.
3. Purchase-triggered donation vs. Cause product: What's the difference? A purchase-triggered donation is when a business donates a portion or percentage of sales from the sale of an existing product or service to a cause or nonprofit. A cause product is when a business donates a portion or percentage of sales from the sale of a specially created or packaged product or service to a cause or nonprofit.
For example, the specially branded bags of oranges 🍊 for sale at Food Lion supermarkets are a cause product. So, while all cause products are purchase-triggered, not all purchase-triggered promotions are cause products.😃
4. Just look at what one highly motivated store can do when the cause marketing stars ⭐️⭐️⭐️ align! A-mazing!
🤑 Marketing Your Cause
1. To close marketing (and not just charity) partnerships with companies your nonprofit needs to share insights on what your target audience looks like. Remember...
Sponsorship = A great event audience
Cause Marketing = A great organizational audience
You learn about your audience from surveys. You can do surveys in two ways: in-person or via email. Here's how to get people to open your email survey invitation.
😎 Cool Jobs in Cause
1. Corporate Development & Special Events Manager, UMass Memorial Health, Worcester, MA ($79k - $110k)
2. Marketing & Sponsorship Manager, Geneva Park District, Geneva, IL ($60k - $70k)
3. National Vice President, Corporate & Foundation Relations, American Lung Association, Remote
4. National Director, Corporate Relations, American Lung Association, Remote
🧠🍌 Brain Food
1. Russia’s war prompts a pitch for ‘socially responsible’ military stocks. 🤔 “You keep using that word. I do not think it means what you think it means.” - Princess Bride
2. Houston Museum of Fine Arts, we have a problem. Russian oligarchs have donated millions to U.S. nonprofits.
3. Quote worth pondering: “My life today is wonderful. I believe that I am needed…That’s the most important sense of life, that you are needed, that you are not just an emptiness that breathes and walks and eats something.” - President Zelensky
You know exactly how Zelensky feels because you too are needed. Keeping going, brothahs and sistahs! ❤️🙏
