Newsletter: Everything You Need to Know About Virtual Sponsorships 😎 ; Special Olympics Asks Brands to ‘Put Your Ad Here’ 🏀 ; Bicycle Company Offers Reparation Pricing 🚲
We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us.
I especially want to thank our special guest, Lisa Anastasi from the USO. She added so much to the club meeting and tackled all the tough topics around advancing your career.
Good news! You can watch the replay on the Facebook group page.
I'll be announcing the next Learning Club topic soon. What do you want to learn more about? Just hit reply and let me know.
And, now, on to this week's newsletter!
✍️ Partnership Notes
1. A great guide from Wild Apricot on everything you need to know about virtual sponsorship for nonprofits. Plus, 20 virtual sponsorship ideas.
2. Two-month countdown: now is the time to prep for Giving Tuesday matching donations.
3. This fast food change saw double-digit growth over the summer. A key factor: franchise operators prioritized giving back to the community.
4. Why your partnership program needs to focus on market leading businesses right now.
🤑 Marketing Your Cause
1. I love this from Scott Westcott. Three upsides of the Zoom press conference.
2. A new ad campaign from Special Olympics New York asks brands to “Put Your Ad Here” and support the organization as it celebrates its 50th anniversary.
3. I've been pushing nostalgia-based marketing a lot recently. Finally, here's some advice on how to do it right. "The message can be overshadowed by the cameo if the overall campaign doesn’t tie back to...." [Stupid paywall. I can email this to you.]
4. To celebrate International Day of the Girl, Plan International USA is encouraging supporters to decorate their front doors to show they believe in the potential of girls. I do! I have one of my own! 🥰Need some help? Download their toolkit. Very smahht employee engagement idea, methinks!
😎 Cool Jobs in Cause
1. Business Development Director, American Red Cross, New Bedford, NJ ($66k - $97k)
2. SVP, Corporate Responsibility & Culture, Berkshire Bank, Remote
3. Director, CSR, Golin, Chicago
4. Strategic Partnerships Coordinator, ACLU, NYC ($53k - $68k)
5. Director, Senior Director, Bombas, NYC
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Here's your social impact podcast playlist for 2020.🎙
2. Party City, Spirit Halloween prepare for Halloween. But for one of these retailers, it could be a horror show.
3. Bicycle company offers reparations pricing for black customers. 🚲
Have a question, comment or just want to say hi? Just leave a comment below or talk to me on Twitter.
