Why I'm Not Publishing a "Best of" Post for 2017
Photo via Ronny Olsson on Fickr
Every year since 2011 I've published an annual Best Cause Marketing Promotions of [INSERT YEAR] the first week of January. But I'm not doing one this year. Here's why.
10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]
Mission accomplished. My original goal for writing my "best of" post was to make sure that Selfish Giving showed up prominently in Google when people searched for examples of cause marketing promotions. This has pretty much been accomplished and won't be enhanced by publishing yet another "best of" post. Frankly, while search traffic is important to my site, direct traffic from my newsletter is the the best type of traffic and deserves more of my attention.
Traffic has gone down. When I first started publishing my "best of" post to Slideshare in 2014, it got over 32,000 views. Subsequent Slideshares dipped to half those views. With the Internet awash in content, I suspect I'd get even fewer views for a 2017 "best of" Slideshare.
The 'Selfish Giving' problem. I would love businesses and nonprofits to promote the fact that they were named "best of" by Selfish Giving. But therein lies the problem. No one wants to promote that they were named "best of" by a site called Selfish Giving. For people that don't know about my site and my focus that could be off-putting. I want my recognition to be a badge of honor, not shame!
I still might do some kind of "best of" post for 2017. It involves some work, but not too much. The question I ask more and more is what do YOU my readers want to see. If you'd like to see another "best of" post I'd love for you to ask me to write one!
