Newsletter: Why Your Content Needs to Be #1 🏆; Watch Bee Porn for a Cause 🐝 ; Earth Day Campaigns from Silk, Apple & The North Face 🌎
Last week, I discussed the importance of focusing on your website and building an email list. Twitter, Facebook, Instagram, guest posting and SEO are all valuable, but they are all means to end: driving people to your website and signing up for email updates. I got several great emails back from people talking about what they are focusing on and why. Thanks for sharing!
This brings up another point: regardless of what you choose to focus on when it comes to content marketing, it has to be AWESOME. It has to STAND OUT. Just regularly publishing a content piece isn't enough anymore.
Over four million blog posts are published on the Internet every day
300 hours of video are uploaded to YouTube EVERY. MINUTE.
Instagram Stories now has 500 million daily users
Start with your website and email marketing, and make sure they are exceptional. Take a minute to think what that word really means. Next, pick ONE social media network. Be awesome and don't adopt another another network until you've mastered the first. Then choose something else to focus on - or just keep on optimizing what you are doing!
For too many years we've let technology and social media accelerate everything in our lives. Now we need to take back the reins. We need to SLOW DOWN. We need to ask, "Should I even be doing this?" Then, "Am I doing this well?"
Today, my challenge to you is twofold: What can you STOP doing? What can you start doing BETTER.
✍️ Partnership Notes
1. Allbirds debuts a limited shoe drop with the National Audubon Society. The partnership aligns with the type of audience NAS wants to target. According to president David Yarnold conservation organizations are trying to “diversify their bases” and for the NAS, the fastest growing base is 25 to 40 year-olds. [Did you hit a paywall? Hit reply and I'll email it to you.]
2. For every bee porn video you watch (SFW - it's a Fast Company article) Pornhub will donate to bee-saving organizations Operation Honey Bee and the Center for Honeybee Research. Under the new Beesexual channel, users can scroll through short videos of bees foraging that feature voiceovers from prominent ... umm ... stars.
3. UK-based Remarkable Partnerships compiled a nice list of game-changing moments that shaped charity and corporate partnerships.
4. Earth Day initiatives from Silk, Apple and The North Face. Related: an excellent and broad selection of 365 books on climate change to keep you busy until next year.
🤑 Marketing Your Cause
1. Which email pop-up is best for your website?⬆︎ I use a Welcome Mat on my site. For corporate partnership landing pages, I suggest a List Builder.
2. Still not convinced you should be focusing on email marketing? Think of it this way...If your website was a house, email marketing would be the roof.
3. Just because you're pitching companies (B2B) doesn't mean you should avoid emotional appeals. Five ways to connect emotionally.
4. Want to be more successful with cause marketing? Three suggestions: Brand, Brand, Brand. The charity that just hit the billion dollar mark in dollars raised from cause marketing also has the greatest brand awareness among households earning, well, anything.
Sponsor 🤝
😎 Cool Jobs in Cause**
1. Marketing Manager (Part-Time), Action for Healthy Kids - Chicago
2. Sponsorship Coordinator, Zoo Knoxville - Knoxville, TN
3. Senior Program Manager, Cause Marketing & Sponsorship, Susan G. Komen - Dallas, TX
4. Senior Manager, Corporate Relations, Meals on Wheels - Arlington, VA
**Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link.
🧠🍌 Brain Food
1. Contributions to the Combined Federal Campaign continue to nosedive.😞
2. Raising wages is the right thing to do, and it doesn’t have to be bad for the company's bottom line.
3. How tech founders are trying to disrupt — and replicate — The Giving Pledge.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter. 🙏
