Heading into the new year, Stefanie Mathew, Vice President of Corporate Partnerships at the National Park Foundation (NPF), knew the nonprofit had a strong wind at its back.

As the official charity of America’s national parks, NPF is a top performer in corporate partnerships, and others have taken notice. With outdoor retailer REI, NPF was awarded the 2017 Golden Halo Award in the best environmental campaign category at the Engage for Good Conference in June. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.

But Stefanie knew that NPF could do better...

Today on CauseTalk Radio, Megan and I talk to James Frison, Director, Community Relations for Lowe's, about Renovation Across the Nation, an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at Lowe’s store nationwide.

On the show, Megan, James and Joe discuss...

Hurricane Harvey was a one-in-a-thousand-year rain event dumping nearly 25 trillion gallons of rainwater on the gulf coast. Most of the affected people were Texans, hearty and independent folk whose pride in their state leads them to take care of their own at a time like this.

It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees...

Today on CauseTalk Radio, Megan and I talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, new initiative furthering the brand's commitment to animal advocacy and pet adoption.

Beginning this month, Zappos for Good in partnership with the North Shore Animal League of America, will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov. 24th. This means that Zappos will cover all qualifying adoption fees for select shelters each Friday, for both dogs and cats!

On the show, Megan, Steven and I will discuss...

Today on CauseTalk Radio, Megan and I talk to Stephen Garten, CEO of Charity Charge, a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice.

On the show, Megan, Stephen and I discuss...

I'm coming to your city!

Do you need a an hour of consulting? I can drop by. Would you like me to speak to your team? That would be fun! Just hit reply and let me know how I can help you while I'm in your area.

Of course, you could just have a Cup of Joe!

Here's how it works...

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods, you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands.

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals.

Today on CauseTalk Radio, Megan and I talk to Scotty Pansky, co-founder, and Katie Marlark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.

On the show, Megan, Scott, Katie and I discuss...

Today on CauseTalk Radio, Megan and I talk to Luconda Dager, President of Velvet Ice Cream, about their long-term partnership with Pelotonia, a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.

On the show, Megan, Luconda and I discuss...

Today on CauseTalk Radio, Megan I talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices.

A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits.

On the show, Megan, Mollye and I discuss...

Most businesses know what cause marketing is. Moreover, they see cause marketing as a legitimate part of the marketing mix. It's no longer "What is cause marketing?" but rather "What is our cause marketing strategy?"

Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business. They handle nonprofits with kid gloves, which is kind, generous and appropriate! But that shouldn't stop businesses from getting to the bottom of the bottom-line benefits of a nonprofit partnership.

Here are three questions every business should ask a nonprofit.

Today on CauseTalk Radio, Megan and I talk to Clark Sweat, Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. 

On the show, Megan, Clark and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jon Olinto, co-founder of b.good, a Boston-based all-natural burger and food chainchain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community.

On the show, Megan, Jon and I discuss...

Today on CauseTalk Radio, Megan and I talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study.  This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause.

In addition, the tumultuous past year has only convinced consumers more that businesses need to be a force for change in society. The question is no longer What do you stand for? but What do you stand up for?

On the show, Megan, Alison and I discuss...

Today on CauseTalk Radio, Megan and I speak to Cia Tucci, Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brands recent decision to remove potentially dangerous ingredients from their line of personal care products.

On the show, Megan, Cia and I discuss...

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space.

Congratulations to the Engage for Good team for putting together such an outstanding resource!

Pouring over the report, I came away with seven key takeaways for cause marketers. These should help you navigate and understand the report - and apply its lessons!

Today on CauseTalk Radio, Megan and I talk to Pete Brace, Vice President of Pet Parent Relations & Communications for Merrick Pet Care, a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD!

On the show, Megan, Pete and I discuss...

Today on CauseTalk Radio, Megan and I talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.

On the show, Megan, A. J. and I discuss...