Newsletter: 10 Classic Partnership Posts for the New Year 🎉 ; 15 Ways to Generate More Leads 📞 ; Create a Charcuterie Board of Partnership Options 🧀 🍇
Corporate partnership news was a bit slow last week, so I went through my archives and picked ten of my favorite articles from past years. This will keep you busy!
One thing I realized is I need to get back to writing more of my own stuff. I kind of miss it! Enjoy!
How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches
What’s Wrong With Tom Brady’s Partnership With Best Buddies? Everything. Tom Brady is the GOAT in sports, but when it comes to philanthropy he's an ass. 🍑
Become a Nonprofit Thought Leader Blogging 30 Minutes a Day. This works!
Nonprofits, Your Sole Goal is to Pick a Fight with Trump! Read the comments. I got shellacked.💥These readers had no appreciation for satire.
What a Goat Can Teach You About Cause Marketing. Cause marketing partners don't have to be "matchy-matchy." This campaign proves it!
Brains Before Brawn: The T-Rex’s Guide to Growing Your Cause Marketing. You can basically give me any topic and I can connect it with cause marketing in some way! 🤣
A Washing Machine That Cleans Your Clothes And Your Conscience 👕💧😇
In Defense of the Humble - Yet Incredibly Annoying - Charity Pinup. Beacon technology wasn't quite the game changer I thought it would be. Awkward.
✍️ Partnership Notes
1. I'm inspired by readers like Terri Shoemaker at the Arizona Food Bank Network. Despite all the hardships of 2020 they are plowing forward with a new point-of-sale program.👆Liquor retailer BevMo that will be asking customers to round-up their purchase at the registers of five Arizona locations!
But BevMo is a large chain with 140+ other stores in the west, mainly in California. Who are those other stores raising money for??? 🤔
2. Golf tournament sponsorships could be a hot opportunity in 2021. Also, companies that sell golf-related equipment should be on your prospect list!
3. 15 ways to generate more partnership leads in 2021.
🤑 Marketing Your Cause
1. The Rule of Seven says that you need to engage with a prospect at least seven times before she will buy. Here are five ideas for making sure you hit that magic number! Of course, I love #5: Newsletters.
2. Mark Horvath at Invisible People has grown his Youtube channel from 40K views a month to 40 million! He shares his thoughts on audience building and his frustration with traditional fundraising. Audience building is worth the time but it takes time too!
3. A few helpful suggestions here on effective storytelling. I like #4: A great image and a great headline can tell the whole story.💥
😎 Cool Jobs in Cause
1. AVP, Corporate Engagement, National MS Society, Remote ($95k - $120k)
2. Director of Community Engagement, Food Bank of the Rockies, Denver
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Black-led organizations that saw a huge lift in donations in 2020 have a new challenge in 2021: Keeping those new donors engaged.
2. The rise of the charcuterie-free 'charcuterie board.' Next time you meet with a prospect (2022?) bring them a charcuterie board of partnership options. How cool would that be? Sure to be a hit! 🧀🍇
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
