Newsletter: 20 Things to Know About Partnerships in 2020 🧐 ; Buy a Beer & Convert Six Feet of Farmland to Organic 🌾 ; Brand Says Women’s Blood is Red Not Blue 🤭🩸
While I was goofing off in Paris earlier this month with my twin brother - drinking red wine 🍷and searching for the perfect Chantilly whip cream - the team at Accelerist was already back at work. A few days earlier, their CEO, Brittany Hill, had posed a challenge to the team:
"What do corporate partnership professionals need to know to be successful in 2020?"
To answer this question, the team did their research and collected insights from Alzheimer's Association, Direct Relief and JDRF, and brands such as Amazon, PwC and RE/MAX. They are sharing what they found in a new, FREE, must-attend webinar on Wednesday, February 12th at 12pm EST: 20 Things You Need to Know in 2020 About Profit-Purpose Partnerships.
During this webinar, you'll learn:
1. FIVE threats to corporate partnerships and what to do about them. You'll learn how to protect yourself and grow.
2. FIVE most active categories in corporate partnerships. Wait until you see #3!
3. FIVE ideas to accelerate your partnerships within each category. Yep, each category requires a different approach.
4. FIVE business categories to watch. You'll learn which rising stars to latch onto.
Are you eager to start off the year on the right foot? This is the webinar for you. Register Now.
REGISTER: 20 Things to Know About Partnerships in 2020 [FREE WEBINAR]
✍️ Partnership Notes
1. Two great resources to share with your corporate partners. First, why companies shouldn't be bragging about supporting causes. Second, how companies can boost their credibility when they take a stand on an issue.
2. Buy a beer convert six square feet of farmland to organic. Watch for the Super Bowl 🏈ad this Sunday. With two million farms in the United States, will this program have an impact? Me and Israeli dynamo Ephraim Gopin ran a few numbers on the Twitter! Add your comments.
3. Reader request! Can you help? I'd love to put together a round-up of resources or how-tos for sponsorship management...
"I work for a larger arboretum in the Chicago suburbs and believe it or not, our biggest challenge is working with other teams here to stay organized! I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos on signage, acknowledgement in press releases, and on-site presentations, etc."
4. I joined DipJar and AmFund for an Ask the Expert webinar last week and answered people's questions about event fundraising and sponsorship. Did you miss it? Here's the replay. Email me with any questions!
🤑 Marketing Your Cause
1. How to use secondary holidays - like Valentine's Day - to market and fundraise for your cause. [Can't read this article? I can email it to you.] On a similar note, should you rat or not rat? 🐀
2. We all know that every business needs a cause, right? In 2020, so will every influencer.
3. Most nonprofits have a page on Facebook...9 tips for working with the Facebook algorithm in 2020. It's about consistency and community.
😎 Cool Jobs in Cause
1. Corporate Initiatives Coordinator, Children's Hospital Trust (Boston)
2. Corporate Partnerships Manager, University of San Diego (San Diego)
3. Director, Corporate Engagement & Special Events, Hetrick-Martin Institute (NYC)
4. Manager, Cause Marketing, Meals on Wheels America (Arlington, VA)
5. Development Manager, The Mission Continues (U.S. West)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Kotex is now certain: women’s blood Is red🩸not blue.
2. A five-step plan to tackle climate change. Focus on systems, not yourself.
3. My favorite Super Bowl ad of all time. It just makes me laugh! What's yours?
Have a question, comment, or just want to say hi? Just hit reply or head over to Twitter.
