Newsletter: 2023 Trends in Corporate Partnerships 📊 ; What are Your Guidelines on Corporate Engagement? ✍️ ; 8 Best Techniques for Evaluating Character 🤔
Let's face it folks: 2023 could be a tough year for corporate partnerships.
It could even be more challenging than trying to figure out what's next for HBO's hit TV show White Lotus.
Fortunately, I know a corporate partnership AND White Lotus expert. Brittany Hill from Accelerist!
➡️ ➡️ Weeks before the finale aired, Brittany told me EXACTLY what was going to happen on the show! She was crazy accurate on everything.🫢
With these types of powers 🔮, and her immense well-known expertise in corporate partnerships, who else would be better to tell us EXACTLY what will happen in the partnership space in 2023 than Brit-Bit!
So, join us on Wednesday, February 1st @ 1pm EST as Brittany addresses some of your deepest concerns for 2023!
🌏 Global issues to watch, including the long tail impact of COVID-19, the state of the U.N.'s Sustainable Development Goals, accountability, and impact of the climate crisis, and more.
💥 Plus, Brittany will be revealing the next exotic location for the White Lotus show for season three!
📉 The economy’s impact on purpose and what your partnership strategy should look like in times of recession and high inflation.
💥 Plus, Brittany will be sharing her three "money lessons" from White Lotus. As the Countess sings: 🎶 "Money can't buy you class..."🎵
🤖 How purpose trends such as values-led CSR, the influence of technology, and more will be important factors in CSR strategy development in 2023.
💥 Plus, Brittany will be sharing who from season two will be making the jump to season three...and how she always knew it wouldn't be Tanya!
✍️ Partnership Notes
1. David Hessekiel wrote a good article on the shuttering of AmazonSmile and how he's not disappointed that it's going away. I agree - although I'm sad that so many businesses don't offer any way for customers to give to small charities. The big orgs get all the ❤️.
2. Do you have guidelines for corporate engagement?
Not sure what I'm talking about? Check out these two examples. The first is from The Nature Conservancy. The second is from the Canadian Wildlife Federation .
I think more organizations are interested in creating their own guidelines, and I want to have examples to share with my readers and clients.
Do you have guidelines? Do you make them public? Can you share a link with me by hitting reply? 🙏
3. You call prospects all the time and what do you say? "How are you?" But what if there was a something better to say???
My go-to question is the classic "What's your favorite color?" from Buddy the Elf. But these 10 unique follow-ups to “How are you?" might be a better option!
I particularly like #5, #6, and #10 because they shows the prospect that you are paying attention.
🤑 Marketing Your Cause
1. For all the talk about ChatGPT, you can do better than the robots by leaning into your humanity. Six ways to beat the bots and become irreplaceable!
2. Route donors directly to the donation page on your website with a new dot.giving domain.
3. The right channel for the right audience. This nonprofit newsroom is using voice-note newsletters to reach its audience in Minnesota.
😎 Cool Jobs in Cause
1. Senior Manager, Business Development, Ocean Conservancy, Washington, DC preferred or AK, CA, FL, MD, OR, TX, VA, WA, WV ($63k - $92k)
2. Director of Strategic Partnerships, ACLU SoCal, Los Angeles ($110k - $125k)
3. Corporate Relations Specialist, Easterseals Southwest Human Development, Phoenix ($45k - $55k)
4. Director of Corporate Partnerships, Beyond Celiac, Remote
🧠🍌 Brain Food
1. My 8 best techniques for evaluating character. #1: Ignore what they say - instead look at who they marry.
2. Why you should encourage your kids to become electricians .
3. Top holiday toys from the year you were born.
For the year I was born, 1967, it was Lite-Brite. I grew up poor so I never got one. We used to just pull down the window shades and poke holes in them with a pin. Mom loved that!
This list goes all the way back to 1920.😵💫 Message to my mom who was born in 1931. Bringing you finger paints this weekend!
