Newsletter: 4 Ways to Raise Money at the Gas Pump ⛽️ ; Should an Email Come From You or Your Organization 🤔 ; Can Airlines Really Give Away Your Lost Luggage? 🧳
Two things this week!
➡️ First, don't forget TODAY'S webinar: Trends in CSR & Corporate Partnerships .
The fun begins at 1pm sharp and this webinar is FREE!
In addition to Brittany Hill, CEO of Accelerist, leading the webinar, Ashley Lavore, Corporate Partnerships Manager at Ronald McDonald House Charities, will be on the line to dive into how you can adopt 2023 CSR trends and level up your purpose driven work.
➡️ ➡️ Second, there was a lot of interest last week in creating corporate guidelines for partnerships. I provided two examples last week. Here are two more...
✍️ Mark Giordono, Vice President of Development & Alumni Relations at FIRST shared his organization's general gift acceptance policy. I thought this might be helpful for you to see.
I like this line 🔥:
FIRST does not accept gifts that are in conflict with its mission, jeopardize its IRS tax exempt status or are too difficult to administer in relation to their value.
✍️ Linda Garnet from Stellar Partnerships in Australia sent me the "ethical charter" from the Sydney Gay and Lesbian Mardi Gras, which she called "a lovely articulation of their values and principles."
I agree!
What are YOUR principles when it comes to corporate partnerships??? 🧐
✍️ Partnership Notes
1. My colleague and friend Joe Weinstein who works with me in the New Strategies Program at Georgetown University dropped me an email last week on a cause marketing program he saw while pumping gas.
"I went to pump gas here in Maryland at a Marathon station and it asked me if I wanted to give a donation to St Jude at the pump. Never seen that one! So I gave, of course!"
Joe's experience sent me down the rabbit hole on other ways nonprofits could raise money at the pump. After all, there are over 100,000 gas stations in the U.S - almost double the number of supermarkets.
I smell an opportunity!
🏪 A lot gas stations are paired with convenience stores so you could run a promotion inside the store as well as outside at the pump.
In a program between St. Jude Children's Research Hospital and 7-Eleven, when customers donate a dollar in-store they get a free small Slurpee all month long and have their name pinned on the wall.
🪙 An alternative to asking customers to round up at the pump is a purchase-triggered donation program. In the program mentioned above, for every gallon of gas sold, 7-Eleven donated a penny to St. Jude.
⛽️ Yet another option is The Giving Pump. In this campaign, a portion of the purchases made by consumers who use a specially branded pump at Shell gas stations will support local children's charities
Have YOU raised money at the pump? Hit reply and share your program!
🤑 Marketing Your Cause
1. When you send an email, should it come from an individual or your organization? This is big because when you choose the right one you'll achieve a higher click rate and receive more AND bigger gifts. Choose wisely!
2. Four deliverability tricks that actually work. #4: Ask your subscribers to reply.
"Replies boost your engagement ratios, and if subscribers are prompted correctly and see the value in replying back to your email, you can use this tactic to get reviews, pictures, comments, or other useful feedback!"
Be sure to scroll to the bottom of the article for seven additional tips!
😎 Cool Jobs in Cause
1. Vice President, Customer Experience, Accelerist, Remote ($115k + Equity Package)
2. Senior Manager, Partnerships, Call of Duty Endowment, Remote ($116k - $216k)
3. Executive Director, Entrepreneurship Award Corp, NYC or Washington, D.C. ($90k - $110k)
4. Manager, Corporate Relations, American Academy of Pediatrics, Itasca, IL ($50k - $67k)
5. Corporate Partnership Manager, Children's Museum of Indianapolis, Indianapolis
6. Senior Associate, Corporate Partnerships, United States Fund for UNICEF, Remote ($59k - $69k)
🧠🍌 Brain Food
1. This couple tracked their lost luggage with an AirTag...but the airline still donated their luggage to charity. Can airlines really give away your lost luggage?
2. A story and question to think about from author Ryan Holiday who runs the Daily Stoic .
"The NASCAR driver and student of Stoicism, Brad Keselowski, talked about what distinguishes a professional in his field (and it applies to most fields). 'If the conditions were always perfect, the average 12-year-old could do my job,' Brad said. 'The problem is that those days are very seldom.' Can you still show up and perform when the conditions aren’t perfect? That’s the question."
I think too many people in the nonprofit space discount partnership positions and think "anyone can do the job." Maybe...if conditions are perfect. But they almost never are, right?
That's why you need a professional partnership person and you need to pay that person what they deserve. 🙌
On a related not, I can't tell you the number of partnership job postings that I get from nonprofits that include an HOURLY RATE - and it's a low one. I refuse to post them! It's an insult to our profession and I respond with great indignation!
I SAID GOOD DAY!!
